About Digital Out of Home
Digital-out-of-home is type of advertisement that is used to target huge audience with the help of the digital display installed around locations such as airports, subways, bus stops, commercial buildings and others. Increasing use of commercial display in advertising and availability of digital displays at low cost are driving the market for DOOH. Increasing DOOH solutions in tourism and hospitality industries had made drastic changes in this industries. Alternatives like online and broadcast advertising are available at low cost that of DOOH and this will hamper the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Billion) |
CAGR | 10.68% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Out of Home market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
JCDecaux (France), Lamar Advertising Company (United States), Clear Channel Outdoor Holdings, Inc. (United States), OUTFRONT Media (United States), Prismview LLC (United States), Daktronics (United States), NEC Display Solutions, Ltd. (Japan), Stroer SE & Co. KGaA (Germany), Broadsign International LLC. (Canada), oOh!media Ltd. (Australia), Mvix, Inc. (United States) and Christie Digital Systems USA, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Ayuda Media Systems (United States), Deepsky Corporation Ltd. (Hong Kong) and Aoto Electronics Co., Ltd (China).
Segmentation Overview
AMA Research has segmented the market of Global Digital Out of Home market by Type (Billboard, Street Furniture and Transit), Application (Indoor and Outdoor) and Region.
On the basis of geography, the market of Digital Out of Home has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Out-door advertising platform like malls can target huge audience hence preferable and Inclination towards Creative visual advertising as are comparatively more effective
Market Growth Drivers:
Increasing availability of cost-effective displays and Growing applicability as helps in recognition of brands easily
Restraints:
Social media advertising are growing rapidly and Alternatives like online and broadcast advertising are comparatively less expensive
Opportunities:
Increasing attraction for visual display advertising with more technical features and Growing Digitization in every sector
Market Leaders and their expansionary development strategies
In December 2023, Outfront Media and DOOH.com Following their initial May 2023 partnership, Outfront and DOOH.com announced an expansion of their collaboration. They now offer a combined programmatic and direct sales solution for advertisers, providing greater flexibility and options for reaching audiences through DOOH channels.
In December 2023, VIOOH launches "VIOOH Connect", a platform enabling real-time data exchange between DOOH screens and nearby mobile devices, allowing for interactive and personalized ad experiences.
Key Target Audience
Raw material suppliers, Sub-equipment suppliers, Electronic vendors, Software companies, Research institutes and organizations and Associations and regulatory authorities
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.