About Immunity-Boosting Food
Immunity is the major mechanism by which the body protects itself against infections, yet it is occasionally unable to elicit sufficient responses to remove them. As a result, it's critical to eat immune-boosting foods to protect the body from seasonal diseases like the flu and viral infections, as well as cancer, arthritis, and allergies. People with impaired immune systems, such as those with diabetes, hypertension, and a variety of immune-deficiency conditions, can improve and enhance their immunity by including immunity-boosting foods in their diet. The Asia Pacific is the largest market for immunity-boosting food followed by North America and Europe due to its large population.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.3% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Immunity-Boosting Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Danone (France), ITC (India), Amul (India), Fonterra Co-Operative Group Limited (New Zealand), Blue Diamond Growers (United States), Associated British Foods Plc (United Kingdom), Dole Food Company, Inc. (United States), Pinnacle Foods Corp. (United States), Hines Nut Company (United States) and Olam International (Singapore) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Immunity-Boosting Food market by Type (Veg, Non-Veg and Vegan) and Region.
On the basis of geography, the market of Immunity-Boosting Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by Form, the sub-segment i.e. Powder will boost the Immunity-Boosting Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Plastic Wrapper will boost the Immunity-Boosting Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Supermarket/Hypermarkets will boost the Immunity-Boosting Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Trend of Vegan Foods and Increasing Trend of Ayurvedic Immunity-Boosting Foods
Market Growth Drivers:
Need To Build Better Immunity and Increasing Demand for Nutrient-Rich Food
Challenges:
Negative Perception About Packaged Food
Restraints:
Lack Of Awareness About the Availability of Immunity-Boosting Foods
Opportunities:
Growing Health Awareness Among Millennials Will Boost the Demand of Immunity-Boosting Food and Rising Number of Viral Diseases Will Increase the Demand of Immunity-Boosting Food
Market Leaders and their expansionary development strategies
In May 2023, Mars announced the successful completion of its acquisition of Kevin’s Natural Foods, a high-growth, nutritious meal company. Kevin’s Natural Foods joins the Mars Food & Nutrition segment, complementing its portfolio of leading food brands and recent product innovations. Kevin’s will play a key role in Mars Food & Nutrition’s ongoing journey to enable delicious, healthier eating to be part of consumers’ daily lives, while Mars will help Kevin’s to continue to grow, innovate, and bring its portfolio of products to more people.
In September 2020, Heritage Foods has launched immunity boosting range of ginger, tulsi and turmeric variants of milk along with new range of ice cream flavours.
On Jan 3rd, 2019, FSSAI announced new regulations about food packaging. They set an overall migration limit of 60 mg/kg or 10 mg/dm2 for plastic packing materials, as well as specific migration limits for certain contaminants. The laws also state that food packaging materials must now meet Indian Standards (IS) for paper and paperboard materials, metal and metal alloys, and plastic materials, as mentioned in Schedules I, II, and II, respectively.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Immunity-Boosting Food Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.