Global Laundry Sanitizers Market Overview:
Consumers who deal with dirty and stinky sportswear, such as hockey and football gear, will benefit from laundry sanitizers. They are capable of removing 99.9% of bacteria from the environment while being gentle on most fabrics. Laundry sanitizers in a variety of scents are being introduced to the market. They're also releasing unscented versions for customers with sensitive skin.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Consumers are Rapidly Evolving and Becoming more Demanding for the Innovative and Hygiene Laundry Care Products
Market Growth Drivers:
Growing Awareness Regarding Hygiene and Health Concerns and Rapid Urbanization, Changing Lifestyle and Rising Purchasing Power in Developing Nations
Challenges:
Lack of Awareness among the User
Restraints:
Certain Laundry Sanitizers cause Issues such as Rashes and Skin Irritation Post Usage
Opportunities:
Innovation in Packaging to Enhance the Safety of Laundry Care Products and Increase in Purchasing Power of the Consumers
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Henkel AG & Co. KGaA (Germany), The Clorox Company (United States), RECKITT BENCKISER (United Kingdom), Unilever (United Kingdom), Godrej, Presto (United States), Grylls (United Kingdom), Shatras Liquid Detergent (India), Nyco Products Company (United States), Dabur (India), Ecolab (United States), ITC (India) and Tide (United Kingdom). Analyst at AMA Research see United States and United Kingdom Vendors to retain maximum share of Global Laundry Sanitizers market by 2028. Considering Market by Distribution Channel, the sub-segment i.e. Grocery Stores will boost the Laundry Sanitizers market. Considering Market by Packaging, the sub-segment i.e. Bottles will boost the Laundry Sanitizers market.
Latest Market Insights:
In January 2019, Unilever has acquired The Laundress, a global premium eco-friendly line of detergent, fabric care, and home cleaning products. The acquisition hich expands Unilever’s portfolio in the growing top end of the Home Care market and fits greatly with Unilever’s Sustainable Living Plan.
In June 2021, Cosmo Films Limited, a global leader in packaging films and synthetic paper, forays into the Fast Moving Consumer Goods industry has launched of Fabritizer, an after-wash laundry sanitizer for germ-free clothing.
What Can be Explored with the Laundry Sanitizers Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Laundry Sanitizers Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Laundry Sanitizers
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Laundry Sanitizers market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Laundry Sanitizers market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Laundry Sanitizer Provider, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.