About Tea & Tea Based Beverages
Tea & Tea based Beverages also known as freshly brewed extracts. Tea & Tea Based Beverages are available in different flavoured with number of additives and functional blends. Colourful combination of tea based beverages are able to gain attention from customers. Iced Tea and RTD Tea are one of the popular tea based beverage among others. Increasing awareness regarding maintaining healthy lifestyle has impacted on the demand for healthy Tea based offerings in positive manner. In addition, rising retail outlets for tea based beverages and increasing tea consumption in Asian countries are expected to drive the demand for tea and tea based beverages over forecast year.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle S.A. (Switzerland), PepsiCo. Inc. (United States), The Coca-Cola Company (United States), Unilever (United Kingdom), Suntory Holdings Ltd (Japan), JDB Group (China), Sapparo Beverage Co. Ltd (Japan), Arizona. (United States), Oishi Group (Thailand) and Tata Global Beverages (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Dr. Pepper Snapple (United States) and Lotte Chilsung Beverage Co (South Kora).
Segmentation Overview
AMA Research has segmented the market of Global Tea & Tea Based Beverages market by Type (RTD Tea, Iced Tea, Tea Based Cocktails and Others) and Region.
On the basis of geography, the market of Tea & Tea Based Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Tea Type, the sub-segment i.e. White Tea will boost the Tea & Tea Based Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Category, the sub-segment i.e. Organic will boost the Tea & Tea Based Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Bottle {Glass, Pet} will boost the Tea & Tea Based Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Offline {Supermarket/Hypermarket, Specialty stores, Department stores, and Others} will boost the Tea & Tea Based Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Flavoured {Functional Botanical Blends, Adaptogenic Blends} will boost the Tea & Tea Based Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Flavoured Tea with Multiple Blends and Rising Popularity of Tea based Cocktails and Iced Tea
Market Growth Drivers:
Increasing Expenditure of RTD Beverages in Food and Beverages Industry and Growing Preference for Highly Oxidised Tea owing to Health Benefits Associated with It.
Challenges:
Disruption in Supply Chain owing to Pandemic and Lockdown
Restraints:
High Price Compared to Other Tea and Adverse Weather may Impact on Raw Material Production
Opportunities:
Augmenting Awareness regarding Healthy Lifestyle has Created Growth Opportunities and Increasing Tea Production Hub in Asia Pacific
Market Leaders and their expansionary development strategies
In April 2019, Tata Global Beverages Ltd (TGBL) has acquired the tea business of Dhunseri Tea & Industries Ltd. Dhunseri Tea & Industries Ltd is one of the leading tea provider in India. With this acquisition, company has strengthen its business in local area of India.
In March 2021, Suntory PepsiCo Beverage (Thailand) Company Limited has announced the launching of ‘Suntory TEA+’ which is a ready-to-drink (RTD) oolong tea. Company has decided to launch this tea in Thailand. It will be available in Tasty (low sugar) and No Sugar forms. With this new launch, company is bale to gain attention from youth and health conscious population.
Key Target Audience
Tea & Tea Based Beverages Manufacturers, Tea & Tea Based Beverages Suppliers/Distributors, Raw Material Suppliers, New Entrants/Investors, Strategic Business Planners, Governments and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.