About Frozen Potato Fries
Ready to eat food is still a narrow category across the globe partially because of a strong preference for fresh food among end consumers. Though with the increasing number working for population across the globe, majorly ration of working women looking for convenience the segment offers growth potential. To counter this growing demand the manufacturers are providing a range of ready to eat food with traditional style, surrounding everything from traditional meals to exotic dishes. Within the ready to eat segment non frozen ready meals remained the largest category in value terms in 2018 and posted the fastest growth in current value sales. India’s food sector is one of the rising regions. With the rising number of processing units across India, is becoming one of the major driving factors for ready to east market India. In India, the gross value of plant and machinery deployed in the food processing sector is expected to reach USD ~51.19 billion by the FY 2024-25. This growth is accredited to factors including the rising requirement for ready to eat food and the highly busy lifestyles of consumers. There will also show the enormous demand for pack houses at the farm gate, cold storage facilities across the value chain, multi-modal logistics, infrastructure at port gateways with phytosanitary facilitation, etc. With the advancement in storage techniques in traditional retail stores in India market can become one of game-changing factors for the ready to eat food market in India.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global frozen potato fries market is strongly competitive and having some major players. In terms of vendor share, some of the major players are highly dominate the global market. These market players are highly focusing on strategic business growth initiatives to enhance their market share and improve their profitability. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Frozen Potato Fries market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kraft Heinz Company (Ore-Ida) (United States), Conagra Brands (Alexia foods) (United States), Waitrose Limited (United Kingdom), Market Pantry (United States), McCain Foods (Canada), Podravka (Croatia), ARPICO (Sri Lanka), Anwell (China), Agrarfrost GmbH & Co. KG (Germany) and Agristo NV (Belgium) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Bart’s Potatoo Industry (Belgium), Cooperatie Koninklijke Cosun U.A (Netherlands) and Farm Frites (Netherlands).
Segmentation Overview
AMA Research has segmented the market of Global Frozen Potato Fries market by Type (Organic Fries and Conventional Fries), Application (Bakeries, Restaurants and Hotels, Households and Others) and Region.
On the basis of geography, the market of Frozen Potato Fries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Online Stores will boost the Frozen Potato Fries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. French Fries will boost the Frozen Potato Fries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Adoption of Non-Frozen RTC Including Curry Mix, and Others, Technology Advancement in the Food Processing Industry and Innovations in Packaging for Increased Shelf Life and Product Differentiation
Market Growth Drivers:
Rise in penetration of organized B&M formats such as hypermarket, supermarket and other convenience stores in metro and tier 1 cities and The emergence of E-commerce, the Food Retail Segment
Challenges:
The limited storage infrastructure for the frozen RTC in local retail stores
Restraints:
Fluctuation in interest rates and foreign currency exchange rates
Opportunities:
High investment cold chain infrastructure by players to build infrastructure in retail stores and Strengthening the Indian Food Regulatory Ecosystem
Market Leaders and their expansionary development strategies
In Jun 2019, Lamb Weston Holdings announced the acquisition of Ready Meals Pty Ltd., one of the leading providers of potato processor in Australia. This step is a part of the company growth strategies and becomes a company that is trying to expand its client base in Australia.
In May 2019, McCain Foods United States announced one of the largest investments is near about USD 300 million in its Othello, potato processing facility. Through this initiative, the company is aiming to enhance its productions in North America. Through this initiative, the company is aiming to enhance its competitiveness in the market.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Frozen Potato Fries Manufacturers, Suppliers and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.