What is Media & Entertainment Storage?
Media & Entertainment Storage is basically storage services and solutions specifically designed for players working under media and entertainment such as film production agencies, OTT Platforms, advertising, print media, etc. Especially the digitisation of archives and video of demand services has led to large scale demand of media and entertainment storage. There are different types of storage types provided such as Direct-Attached Storage, Network-Attached Storage and Storage Area Network. But factors which hamper this industry mainly include the rising incidents of cyber-attacks and digital infrastructure limitations. Rising internet connectivity is one of the major factors in driving the demand for Media and Entertainment Storage. Geographically, Asia Pacific and North America are two prominent markets of media and entertainment storage.
The market study is broken down, by Application (Broadcast, Production and Post-Production, OTT, Advertising, Archiving and Digital Preservation and Others) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), Amazon Web Services (United States), Microsoft Corporation (United States), Google LLC (United States), Cisco Systems, Inc. (United States), Oracle Corporation (United States), Alibaba Group Holding Ltd. (China), Dell Technologies (United States), Hewlett Packard Enterprise (United States) and Adobe Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Salesforce.com, Inc. (United States), Verizon Communications Inc. (United States) and Linode, LLC (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Media & Entertainment Storage market by Type, Application and Region.
On the basis of geography, the market of Media & Entertainment Storage has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Type, the sub-segment i.e. On Premise will boost the Media & Entertainment Storage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. Large Enterprises will boost the Media & Entertainment Storage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Services will boost the Media & Entertainment Storage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Data Storage, the sub-segment i.e. Direct-Attached Storage will boost the Media & Entertainment Storage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, IBM Corporation, Global Computing Giant has announced completion of acquisition of Nord Cloud which is a Finnish Cloud Implementation and Management Company. The acquisition will help IBM bolster its Hybrid Cloud Technology as well as make further inroads into Nordic Region.
Market Trend
- OTT Platforms are Becoming One of Biggest Consumers of Storage Services and Solutions
Market Drivers
- Rise of Media and Entertainment Industry
- Growing Adoption of Cloud Computing
- Improvement in Internet Connectivity
Opportunities
- Firms should capitalise on Data Processing and Analysis of Unstructured Data such as Videos and Images
- Digital Supply Chain is Another Excellent Opportunity
Restraints
- Rising Incidents of Cyber Attacks and Data Breaches
Challenges
- Reduce the Energy Costs of Maintaining Storage Networks
- Providing High Speed Data Transfer Rates across the Storage Services and Solutions
Key Target Audience
Media & Entertainment Storage Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.