Global Buyer Intent Software Market Overview:
Buyer intent software automates the business operation to gain insights on the customer's purchasing intents and decision by tracking its purchase history. The software provides mapping tracking, predictive analytics, and competitor data and helps in enhancing the business operation and customer process. It helps in discovering the signals from active buyers and gives real-time intent data, it widely used in retail business operations to improve their organization's productivity and efficiency. Some of the players profiled in the study are ZoomInfo Technologies Inc. (United States), Leadfeeder (Finland), Leadiro (United Kingdom), Slintel Inc. (United States), Demandbase (United States), Lead411 (United States), Bombora (United States) and 6Sense Insights Inc. (United States).
On the basis of geography, the market of Buyer Intent Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Monthly Subscription will boost the Buyer Intent Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Buyer Intent Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. B2B Lead Generation will boost the Buyer Intent Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Freelancers will boost the Buyer Intent Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Businesses Around the World
- Need for Collecting Buyer Intent Data to Improve its Business Operation, Generating Leads, and Enhancing the Buying Process
Influencing Trend
- Integration of Predictive Analytics in Buyer Intent Software
- Omni-channel Platform Availability of Buyer Intent Software
Restraints
- Privacy Related Concerns with the Buyer Intent Software
Opportunities
- Surging Demand for the Buyer Intent Software in Retail Businesses in Developing Nations
Challenges
- Regulatory Compliances with the Buyer Intent Software
Key Market Developments:
On 20th October 2020, ZoomInfo buys Atlanta data and AI company to help customers understand buyer intent. Vancouver-based ZoomInfo made its first acquisition as a public company picking up Atlanta-based Clickagy. Terms of the deal were not disclosed but the entire Clickagy team is joining ZoomInfo. By combining this technology with ZoomInfo’s vast data set of contact and account information the two companies expect to create a valuable tool for customers’ go-to-market strategies.
On 13th November 2019, Engagio is partnering with Bombora to bring about a product integration that combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize accounts that need action by sales, and orchestrate the right plays across channels. Engagio's integration with Bombora aims to help marketers launch multichannel plays for in-market accounts, identify opportunities to drive post-sale expansion with new products, send alerts to sales when target accounts show purchase intent, and map where accounts are in the buying journey.
Target Audience:
Buyer Intent Software Developers, Buyer Intent Software Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Buyer Intent Software market on the basis of product [
] , application [], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Buyer Intent Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Buyer Intent Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Buyer Intent Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.