Industry Background:
Tooth polishing is a dental procedure that makes tooth enamel glossy and smooth. It is a standard part of a routine cleaning appointment at many dental clinics. Tooth polishing is very popular due to its cosmetic benefit for teeth. There are various types of treatments are available for the dental treatments available in the market. One of them is tooth whitening toothpaste pastes. The ultimate goal of whitening toothpaste is the removal of stains from the teeth. Dental prophylaxis also serves a significant role in the prevention of gingivitis and periodontal disease. While infrequent prophylaxis treatments alone are not enough to offer an anti-caries benefit, dental prophylaxis as part of a professionally administered oral hygiene program has been shown to reduce the risk of caries.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Tom's of Maine (United States), Nu Skin (United States), GSK Group (Sensodyne) (United Kingdom), Hello Products (United States), Colgate (United States), BURST (United States), Procter & Gamble (United States), Supersmile and REMBRANDT |
According to AMA, the market for At-Home Tooth Whitening Toothpaste is expected to register a CAGR of 4.89% during the forecast period to 2028. This growth is primarily driven by The Rise in Awareness About Oral Hygiene, Development in Disposable Income and Rising Incidence of Dental Diseases.
Globally, a noticeable market trend is evident High Adoption of Mild Abrasive Teeth Whitening Toothpaste
The Health Care Supplies sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Tom's of Maine (United States), Nu Skin (United States), GSK Group (Sensodyne) (United Kingdom), Hello Products (United States), Colgate (United States), BURST (United States), Procter & Gamble (United States), Supersmile and REMBRANDT, etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The manufacturers are operating in the market are exploring their footprint in new geographical regions by adopting various market growth strategies such as mergers & acquisitions, expansions, investments, new solution launches, and collaborations as their strategies. The market-leading players are exploring the market in new areas through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies.
Key Developments in the Market:
In March 2022, calling on all coffee drinkers and those seeking a whiter, brighter smile, Colgate Optic White, a leader in oral care and teeth whitening, introduces the new innovative Optic White Pro series of toothpaste. Colgate's whitening toothpaste made by whitening experts Colgate Optic White Pro Series' formula contains 5% hydrogen peroxide, making it the highest level among over-the-counter whitening toothpaste. It can remove 15 years of stains for a dazzling smile.
In April 2020, Oralgen NuPearl launched its new Oralgen Probiotic Oral Care Whitening Toothpaste, clinically proven to balance healthy bacteria in the mouth and to smile bright with a gentler, fluoride-free formula.
Influencing Trend:
High Adoption of Mild Abrasive Teeth Whitening Toothpaste and Increase Investment in Research and Development
Market Growth Drivers:
The Rise in Awareness About Oral Hygiene, Development in Disposable Income and Rising Incidence of Dental Diseases
Challenges:
Fluctuation in the Price of Raw Materials
Restraints:
Disruption in Supply Chain Because of COVID-19 Pandemic
Opportunities:
Development in E-Commerce Platform
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in At-Home Tooth Whitening Toothpaste Market
- Analysis about New Entrants in At-Home Tooth Whitening Toothpaste Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, At-Home Tooth Whitening Toothpaste Study Sheds Light on
The At-Home Tooth Whitening Toothpaste Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the At-Home Tooth Whitening Toothpaste industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where At-Home Tooth Whitening Toothpaste industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.