What is Activewear Market?
Active wear is the apparel which are used by athletes or individuals performing physical activities. It improves the performance during sports and other activities. These type of apparel also prevents muscles strains and injuries as they provide proper support and comes with excellent fitting. Active wear comes with various features such as breathability, quick drying, static resistance, and thermal resistance which are boosting the market growth.
Highlights from Activewear Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Nike, Inc. (United States), Adidas AG (Germany), Asics Corporation (Japan), Puma Se (Germany), Phillips-Van Heusen Corporation (United States), Columbia Sportswear Company (United States), Dick's Sporting Goods, Inc. (United States), Gap Inc. (United States), North Face, Inc. (United States) and Under Armour, Inc. (United States) |
Activewear market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing on maintaining sustainable development. The market is highly competitive with a few players occupying the major share. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Activewear market throughout the forecasted period.
Nike, Inc. (United States), Adidas AG (Germany), Asics Corporation (Japan), Puma Se (Germany), Phillips-Van Heusen Corporation (United States), Columbia Sportswear Company (United States), Dick's Sporting Goods, Inc. (United States), Gap Inc. (United States), North Face, Inc. (United States) and Under Armour, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Vie Active, LLC (United States), Bike Athletic Company (United States) and Everlast Worldwide Incorporated (United States). Activewear Market Segmentation:
Scope | Sub-Segments |
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Type | Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit & Swim Wear and Shoes (Sports Shoes, Aqua Shoes, Aqua Socks) |
End users | Men,Women |
Material type | Polyester,Nylon,Neoprene,Polypropylene,Spandex,Cotton,Others |
Distribution channel | Online,Offline |
On the basis of geography, the market of Activewear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Implementation of Technology in Active Wear
Market Growth Drivers:
Inclination of consumers towards health consciousness is fueling the market growth. There has been rising number of individuals participating in physical activities. Hence, the usage of sports products are increasing. In addition the increasing disposable income is contributing towards the market growth.
Challenges:
Availability of Counterfeit Products
Restraints:
Cost of Raw Materials and Designing Is Adding to the Total Cost of Manufacturing
Opportunities:
Initiatives to Promote Health and Fitness and Manufacturing of Active Wear Using Sustainable Methods
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
Market Leaders & Development Strategies
In August 2019, Nike has acquired Celect which is a data science and demand sensing expert. This acquisition accelerates the digital advantage by adding a platform.
In August 2019, Acabada proactive wear has introduced first CBD infused active wear brand. It infuses luxury fabric with high quality organic CBD.