Industry Background:
Cleaning Towelettes are basically a small usually premoistened piece of material used for personal cleansing. These are often referred to as wet tissues and are used for basic cleaning. These wipes have revolutionised the skin care industry by deeply cleansing the skin to remove dirt, excess oil, and makeup. They are normally irritation-free and contain chemical perfumes to give the skin a soothing sensation. To avoid skin irritation or rashes, they are made entirely of natural ingredients with very few additives. The popularity of cosmetics has risen, resulting in an increase in the market for facial wipes. It is regarded as the greatest cleansing comfort and is ideal for wiping away sweat after a gym workout or any party makeup.This growth is primarily driven by Growth in Consciousness Towards Hygiene
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Goods sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Rockline Industries (United States), Diamond Wipes International (United States), Kimberly Clark Corporation (United States), Procter and Gamble Co. (United States), Unilever (United Kingdom), The Himalaya Drug Company (India), L'Oreal Paris (France), Unicharm International (Japan), Edgewell Personal Care (United States) and Johnson & Johnson (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In August 2023, Unilever announced plans to sell its iconic Q-Tips cotton swabs and Cottonelle wipes business in North America. This strategic decision aims to simplify Unilever's portfolio and focus on higher-growth categories. Potential buyers include private equity firms and consumer goods companies.
In July 2023, Edgewell (owner of Schick razors and Wet Ones wipes) acquired Billie, a digitally native women's shaving and body care brand known for its sustainable wipes. This move expands Edgewell's reach in the growing online grooming market and adds a strong feminine care brand to its portfolio.The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies
Regulatory Insights:
Wipes intended for a therapeutic purpose, such as killing germs on the skin, or treating acne, diaper rash, or other skin conditions, are drugs under the law. Drugs must meet requirements for FDA approval for safety and effectiveness before they go on the market. Drugs are regulated by FDA’s Center for Drug Evaluation and Research.
Influencing Trend:
Growing Number of Working Women Population, Rising Disposable Income and Changing Climatic Condition
Market Growth Drivers:
Growth in Consciousness Towards Hygiene and Increase in Pollution, Hence Increase in Demand for these
Challenges:
Various Other Alternatives Available
Restraints:
Lack of Use of Good Quality Chemical Ingredients May Cause Harm to the Skin
Opportunities:
Easy Availability due to E-Commerce and Increase in Demand for Sanitizer Wipes
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Cleansing Towelettes Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Cleansing Towelettes Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Cleansing Towelettes players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Cleansing Towelettes Study Sheds Light on
The Cleansing Towelettes Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Cleansing Towelettes industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Cleansing Towelettes industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.