Online TV Streaming Service Market Scope
The evolution of live streaming has been fueled by sporting events. Massively scalable and high-quality live streaming activities are routinely distributed digitally due to their appeal and strong fan base. The most significant problems that live streaming providers face are video content consistency and stream reliability. Streaming costs as little as possible and It's also crucial to reduce stream latency. The other two most common ways for Online TV Streaming (OTS) Providers to monetize their live streaming services are advertising and sponsorship. However, due to emergence of Covid-19 which led to the shutdown of most theater platforms has led to surge in user preference towards OTS services, which majorly consists of the millennial population. Literature suggests the trend in the OTS user base is set to grow in the post pandemic scenario as well.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Netflix, Inc. (United States), Facebook (United States), Amazon Prime Video (United States), Disney Media (United States), HULU Inc. (Tencent Video) (China), Flux Broadcast (United Kingdom), YouTube TV (United States), Crunchyroll, Inc. (Sony Corp.) (United States), Apple TV Plus (Apple Inc.) (United States) and Twitch (Amazon) (United States) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States & Indian Vendors will contribute to the maximum growth of Global Online TV Streaming Service market throughout the predicted period.
Netflix, Inc. (United States), Facebook (United States), Amazon Prime Video (United States), Disney Media (United States), HULU Inc. (Tencent Video) (China), Flux Broadcast (United Kingdom), YouTube TV (United States), Crunchyroll, Inc. (Sony Corp.) (United States), Apple TV Plus (Apple Inc.) (United States) and Twitch (Amazon) (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Peacock (NBCUniversal) (United States), HBO Max (Warner Media) (United States), MX Player (India), Voot (Viacom 18) (India), ALTBalaji (India) and Sling TV (Dish Network) (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Online TV Streaming Service market by Type and Region with country level break-up.
On the basis of geography, the market of Online TV Streaming Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
On 24th March, 2020 - Streaming service fuboTV and FaceBank Group (Virtual Entertainment Technology Company) Enter into a Merger Agreement. The Merged Business, Which Will Include Fubotv's Direct-To-Consumer Live TV Streaming Network and Facebank's Technology IP In Sports, Film, And Live Performances, Will Function Under Brand fubotv. and On 21st December, 2020 - WarnerMedia Completed its Acquisition of You.i TV (Leading Cross-Platform Development Tools for TV And Media Companies Provider), WarnerMedia's HBO Max Direct-To-Consumer Service Will Be Properly Configured to A Range of Channels in Markets Around the World through You.i’s Engine One Technology.
On 31st March, 2021 – Samsung Launched its “Samsung TV Plus” 100% free OTT streaming service in India, Samsung TV Plus is now available in 14 countries, including the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, Brazil, and Mexico, Following the launch in India. and On 4th January, 2021 – Disney Launched “Discovery+” Streaming Service in United States. The New Service Will be Available Across Platforms Including Amazon Fire TV, Roku, Vodafone TV and Mobile Customers In 12 European Markets with Promotions That Will Vary by Market.
India Digital Summit, Internet and Mobile Association of India (IAMAI), ‘Code for Self-Regulation of Online Curated Content Providers’ - Regulation Seeks to Create an Independent Compliance Authority Called the Digital Content Complaint Council (DCCC) To Oversee A Signatory’s Content Related Practices Which Effectively Regulates Content on Non-News and Television Channels in India.
Influencing Trend:
Growing Implementation Across Different Platforms and Affordable Internet Data Rates
Market Growth Drivers:
Remote Operability of the OTS services, Emergence of Budget Subscription Plans and Platform Specific Unique Content
Challenges:
Presence of Unauthorized Pirated Platforms and Rapid Changing Consumer Preference
Restraints:
Regulatory Censorship
Opportunities:
Surge in User Base in Emerging Regions
Key Target Audience
Online TV Streaming Service Providers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others