About Lead Scoring Software
Sales representative or marketer uses lead scoring to find customers who are more likely to purchase their product or service while weeding out unqualified leads. It enables sales staff to concentrate on the most valuable prospects, close more deals, and have a greater understanding of who they're recruiting and the kinds of leads they could be attracting. Users assign numerical values to significant and exposing data points to score a lead or a contract. For e.g., a lead's source or status may be a reasonable indicator of whether or not the lead can become a qualified lead. These variables are combined into a formula that generates a score that you can monitor. lead scoring software is a system for analyzing leads. leads depending on a variety of considerations, like the market in which they operate or their level of curiosity in the product or service. Qualities that are associated with past high-value leads have more points.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
HubSpot (United States), Adobe (United States), Oracle (United States), Salesforce (United States), SAS (United States), ActiveCampaign (United States), Acoustic (United States), Act-On Software (United States), Sendinblue (France) and LeadSquared (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are ClickDimensions (United States), Net-Results (United States), Zendesk (United States), Ontraport (United States), SharpSpring (United States), SimplyCast (Canada) and GetResponse (Poland).
Segmentation Overview
AMA Research has segmented the market of Global Lead Scoring Software market by , Application (Banking, Financial Services and Insurance (BFSI), Retail Industry, Hospitality Industry, Automotive Industry, Healthcare Industry and Others) and Region.
On the basis of geography, the market of Lead Scoring Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud will boost the Lead Scoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Business Model, the sub-segment i.e. Business-to-Business (B2B) will boost the Lead Scoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Lead Scoring Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integration with Latest Technologies Including Artificial Intelligence (AI) and Emergence of SMAC Technology
Market Growth Drivers:
Implementation of Digitized Solutions such as Block Chain, Cloud Computing, Machine Learning and Increasing Adoption in IT and Telecom Industry
Challenges:
Technical Glitches and Errors and Shift from Traditional Approach to Software Platform
Restraints:
Lack of Skilled Professional and Security and Data Breach Concerns
Opportunities:
Rising Implementation Across SMEs and Increasing Number of IT Startups
Market Leaders and their expansionary development strategies
On 10th September, 2018 - Zendesk Acquired FutureSimple Inc. (Sales Force Automation Software Provider), this Integration is Aimed to Expand Zendesk’s Core Capabilities Across Development of Modern Lead Scoring Programs. and On 10th August, 2020 - Fastbase Announced its Acquisition of LeadScoreApp (aka AutoTarget), Lead Scoring and Targeted Sales Email Automation Startup. The Acquisition is Aimed to Combine LeadScore’s Lead Automation Expertise to Fastbased’s WebLead Platform.
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Key Target Audience
Lead Scoring Software Providers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.