What is BLE Beacon Market?
Bluetooth Low Energy (BLE) is a form of wireless communication specially developed for communication over short distances. BLE is very similar to Wi-Fi in that it allows devices to communicate with each other. However, BLE is intended for situations where battery life is preferred over high data transfer speeds. Bluetooth LE-compatible beacons get the job done quickly without draining the battery. Today, most smartphones and tablets are BLE compatible, which means they can seamlessly communicate with Bluetooth-enabled wireless headphones, digital signage, car stereos, fitness trackers, smartwatches, and hardware devices such as beacons. A Bluetooth beacon device sends data packets at regular intervals. These data packets are recognized by apps / preinstalled services on smartphones in the vicinity. This BLE communication triggers actions, e.g. sending a message or promoting an app. In order to ensure business continuity in the COVID-19 crisis, business associations, especially in severely affected countries, allow their employees to work from home. The increase in people working from home has led to an increase in the demand for online video playback, download, and communication via video conferencing, resulting in increased network traffic and data usage. COVID-19 is intended to accelerate the demand for agile and flexible work styles and to further drive the introduction of communication services that tend to improve the work-life balance. On the other hand, telecom regulators around the world have postponed their plans for the 5G spectrum auction amid the global pandemic.
Highlights from BLE Beacon Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Estimote (United States), Gimbal (United States), Cisco (United States), Aruba (A Hewlett Packard Enterprise Company) (United States), Leantegra (United States), Kontakt.io (Poland), Swirl Networks (United States), Onyx Beacon (Romania), Bluvision (An HID Global Company) (United States), Accent Systems (Spain) and BlueUp (Italy) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global BLE Beacon market throughout the forecasted period.
Estimote (United States), Gimbal (United States), Cisco (United States), Aruba (A Hewlett Packard Enterprise Company) (United States), Leantegra (United States), Kontakt.io (Poland), Swirl Networks (United States), Onyx Beacon (Romania), Bluvision (An HID Global Company) (United States), Accent Systems (Spain) and BlueUp (Italy) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Sensoro (United States), Blesh (United States), JAALEE Technology (China) and Beaconinside (Germany). BLE Beacon Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Retail, Travel & Tourism, Healthcare, Financial Institutions and Others |
Type | iBeacon and Eddystone |
Components | Hardware,Platform/ Software Development Kit (SDK) |
Deployment | Indoor,Outdoor |
On the basis of geography, the market of BLE Beacon has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Surging Eminence of Location-Based Marketing in the Retail Industry, The Shifting Focus of Providing High-Quality Hardware and the Ability and Expertise to Safely Manage Large Beacon Fleets and The Need for Providing Location-Based Alerts and Information
Market Growth Drivers:
Growing Number of Mobile App Companies Tapping the Proximity Solutions Market, A Rising Adoption of Bluetooth Technology, The Growing Need for Responding To Emergency Situations and A Rise with Increasing Installations at Airports and Financial Institutions
Challenges:
High Rate of Security Concerns and Highly Competitive
Restraints:
Availability of Various Other Substitutes
Opportunities:
Increasing Investments in the Beacon Technology and Growing Opportunities for Brick-And-Mortar Retailers As Compared To Online Retailers
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Period Cramp Pain Killer, Suppliers and Distributors of Period Cramp Pain Killer, Venture Capitalists and Private Equity Firms and End-Use Industry
Market Leaders & Development Strategies
In April 2018, Kontakt.io entered into a partnership with Cassia Networks, a provider of Bluetooth IoT solutions. With this partnership, Cassia Networks began to offer its customers expanded beacon offers based on Bluetooth technology.
In January 2017 - The Americas Mart in Georgia and Atlanta, which are the two biggest wholesale trade hubs in the United States, is where Aruba Networks, Inc. unveiled its Beacon technology. For the target sites, the business sought to provide beacon navigation amenities including NFC and Wi-Fi technology.