Global Community Engagement Platform Market Overview:
Community engagement refers to engagement to a specific community in order to achieve long-term and sustainable outcomes, relationships, discourse, implementation, and influence. There is no formal definition of community engagement as different industries, professions, organizations, business units have different understandings of what community engagement might means. Community engagement changes with the context. Community engagement platform aims to better connect people with their community and to ensure that they design services to meet the specific needs of the people. Community engagement platforms are used to generate positive feelings about an organization. This not only increases the loyalty to the organization but also brings in new customers for the organization. Community engagement platforms empower people by giving them the ability to raise their voices to raise concerns and share their opinions. With the increasing number of people on the internet, the demand for community engagement software is increasing.
Growth Drivers
- Increasing Penetration of Internet All Over the Globe
- Growing Need of Organizations to Connect and Receive Feedback from Their Community
Market Trends
- Constant Innovation in The Features for The Community Engagement
- Increasing Demand of Community Engagement Platforms with Mobile Apps
Roadblocks
- Rising Concerns About Privacy and Data Collection
Opportunities
- Rising Use of Artificial Intelligence Making Community Engagement More Efficient
- Growing Number of Political Campaigns Making Use of Community Engagement Platforms
Challenges
- Rapid Changes in Technology and Engagement Tools
Competitive Landscape:
Some of the key players profiled in the report are Facebook (United States), Instagram (United States), Twitter (United States), YouTube (United States), Salesforce (United States), Bang The Table (United States), Nextdoor (United States), OpenGov (United States), Social Pinpoint (Australia) and CitizenLab (United States). Additionally, following companies can also be profiled that are part of our coverage like Higher Logic (United States) and Oranj (United States). Considering Market by Platform, the sub-segment i.e. Pages will boost the Community Engagement Platform market. Considering Market by Pricing, the sub-segment i.e. One-Time Payment will boost the Community Engagement Platform market. Considering Market by Deployment, the sub-segment i.e. Web-based will boost the Community Engagement Platform market. Considering Market by End User, the sub-segment i.e. Organizations will boost the Community Engagement Platform market.
Latest Market Insights:
On 7th April 2021, Higher Logic announced the launch of a number of community products targeted at companies who wish to build, retain and even grow a loyal base of customers. and According to higher logic, when people share ideas, solve problems together, and best practices; results like decreased friction, increased value, and more loyalty are possible. They further said, as they are a software company by themselves, they have seen how customer engagement is the key to success in the business.
In March 2021, SEI announced the purchase of Oranj's app, which provides financial advisors and their clients with interactive engagement platforms. The transaction is expected to open up new options for tech-forward customer collaboration for advisors working with Independent Advisor Solutions through SEI, including a client platform that provides the financial insights clients have come to expect in a digital-first environment.
What Can be Explored with the Community Engagement Platform Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Community Engagement Platform Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Community Engagement Platform
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Community Engagement Platform market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Community Engagement Platform market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Community Engagement Platform Providers, Government Regulatory and Research Organizations, End-Use Industries and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.