About Under Blankets
The under blankets are designed and manufactured for the purpose of keeping the human body warm. The under blankets are placed over the mattress. These blankets are also known as heated under blankets. There can be some cases in which the under blankets are not correctly fitted to the mattress because of the non-standard size and the material of the under blankets. These are more suitable as compared to the sofa, chairs and in other setups like cars. The under blanket offers a lot of advantages to the users. Some features are temperature regulation, moisture absorbency, and body support. These blankets are also dust resistant and anti-allergic. These blankets are mostly demanded by users in regions that have extreme weather conditions. The senior citizens are also finding it convenient to use rather than the heating appliances. They are two types electric and non-electric. The electric under blankets is in more demand than the non-electric ones. The hotel and the hospital industry also are demanding blankets. Though there are some factors that are restraining the growth market the advantages are covering the market. These blankets have become the prominent part of the sleeping patterns as it offers warmness and sound sleep.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Under Blankets market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Jarden Corporation (United States), Morphy Richards Ltd. (United Kingdom), Medisana (Germany), Biddeford Blankets (United States), Bremed (Hong Kong), E&E Co Ltd (United States), Hans Dinslage GmbH (Germany), Shavel Associates Inc (United States), Microlife (Switzerland), Shanghai Shenda Co Ltd (China), Woolstar (Poland), Snugnights UK LLP (United Kingdom), Shijiazhuang Mengjie Industry Co Ltd (China), Slumberdown Company (United States), Silentnight Group Ltd (United States) and Glen Dimplex Group (Ireland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are CDB Goldair Australia Pty LTD (Australia) and MAXSA Innovations (United States).
Segmentation Overview
AMA Research has segmented the market of Global Under Blankets market by Type (Electric and Non-Electric), Application (Residential Use and Commercial Use [Hotels, Hospitals]) and Region.
On the basis of geography, the market of Under Blankets has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets will boost the Under Blankets market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Materials, the sub-segment i.e. Cotton will boost the Under Blankets market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in The Shift of Using Under Blankets Rather Than Heating Appliances and A Rise in Trend of Electric Heating Blankets
Market Growth Drivers:
Increasing Demand from The Cold Region Areas, Rising Demand from The Hospital Industries, Increase in The Demand for The Product by The Senior Citizens and A Rise in Disposable Income
Challenges:
The Wiring Concerns in The Electric Blanket and Fierce Competition in The Market
Restraints:
Fluctuating Price of Raw Materials
Opportunities:
Increase in The R & D Activities
Market Leaders and their expansionary development strategies
In October 2021, Sleep Country Cananda acquired majority of Hush Blankets, Canadian based, direct to consumer sleep retailer specializing in weighted blankets.
In March 2023, Byredo released four new colourways for its limited edition, iconic alphabeta blanket. as a nod to byredo's founder and creative director ben Gorham's former career as a professional athlete, the colourways are an homage to the collegiate spirit.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Under Blankets, Suppliers and Distributors of Under Blankets, Venture Capitalists and Private Equity Firms and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.