Industry Background:
The number of social media users worldwide is increasing, in 2018 it was around 3.8Bn. People are using social media to share their experiences with the products and brands they use and many new customers are also looking to social media to make their purchasing decision. With this trend, it’s necessary for businesses to enforce social media advocacy that will connect with their audience and encourage them to spread positive stories about the brand. It is aimed at spreading the word about the product or campaign in a positive light. Public affairs and advocacy software are used to grow the community of the audience and influence the community for some sort of action. This software may come with the ability to send text messages, promotional content, and other communication tools. Rarely this software also allow hosts for money-raising and payment processing. With the increasing need of organizations to connect with their current and potential users; the need for public affairs and advocacy software is also rising.This growth is primarily driven by Increasing Number of Social Media Users Talking About the Products They Use and Growing Need of Brands to Receive Direct Feedback from Their Customers.
Globally, a noticeable market trend is evident Increasing Use of Public Affairs and Advocacy Software for Pollical Campaigns
. Major Players, such as NationBuilder (United States), Bloomberg Government (United States), Ecanvasser (Ireland), LegiStorm (United States), Socxo (United States), Bloomerang (United States), Influitive (Canada), VoterVoice (United States), Salsa Labs (United States) and DSMN8 (United Kingdom) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In Sept 2017, Ecanvasser, an Irish political campaign software company announced the agreement of a major pilot scheme with Europe’s third-largest political alliance- Liberal and Democrats for Europe Group. With this agreement, ALDE will make Ecanvasser toll available to all sixty parties included in the alliance. This pilot scheme will boost into Europe for Ecanvasser which already powers over 800 campaigns in 48 countries across the globe.
Market Drivers
- Increasing Number of Social Media Users Talking About the Products They Use
- Growing Need of Brands to Receive Direct Feedback from Their Customers
Market Trend
- Increasing Use of Public Affairs and Advocacy Software for Pollical Campaigns
- Integration of Intuitive Interface in Public Affairs and Advocacy Software to Attract More Customers
Restraints
- Growing Concern About Privacy Hindering the Public Affairs and Advocacy Software
Opportunities
Increasing Demand of Public Affairs and Advocacy Software from SMEs and Surging Awareness About Public Affairs and Advocacy Software
Challenges
Reluctance from Customer to Share their Contact Information
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Public Affairs and Advocacy Software Study Sheds Light on
The Public Affairs and Advocacy Software Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Public Affairs and Advocacy Software industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Public Affairs and Advocacy Software industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.