What is Back Massager Market?
It's no surprise that back pain plagues people of all ages. According to the American Chiropractic Association, up to 80% of the population will experience back pain at some point in their life. Most of the back massagers available on the market offer either a Shiatsu or a percussion massage. During the earlier times for the purpose of removing the massage, knots people used to mimic the fingers or palms of the hands to combat pain directly from pressure, while now there is the usage of vibration to penetrate deep into your muscles and help them relax. A back massager is a preventative way to treat lumps and tight spots in your muscles.
Highlights from Back Massager Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Pressotherm Medical Technologies (India), Naipo (China), Body Back (United States), Berkeley (United States), HoMedics (United States), OSIM (Singapore), CONAIR (United States), Hang Seng (Hong Kong), JSB (Netherlands) and FORREST (United States) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Back Massager market throughout the forecasted period.
Pressotherm Medical Technologies (India), Naipo (China), Body Back (United States), Berkeley (United States), HoMedics (United States), OSIM (Singapore), CONAIR (United States), Hang Seng (Hong Kong), JSB (Netherlands) and FORREST (United States) are some of the key players profiled in the study. Back Massager Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Residential and Commercial |
Type | Electromagnetic Massage, Vibration Massage, Infrared Massage and Others |
Distribution Channel | Hypermarkets,Supermarkets,Medical Stores,Specialty Retail Stores,Online Retailers |
End-Use | Health Care,Eliminate Fatigue,Others |
On the basis of geography, the market of Back Massager has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand due to Online Distribution Channel, Upsurging Number of People with Back Problems and New Products Launches with Innovative Designs
Market Growth Drivers:
Increased Preference for Non-Invasive Pain Management Therapies, Growing Work-Related Stress and the Need for Stress-Relieving Solutions and Rising Preference for Personal Care
Challenges:
Can Cause Injury if Not Used Properly
Restraints:
Low Penetration in Emerging Economies and Availability of the Alternatives
Opportunities:
Increasing Geriatric Population, Increase in the Use of Back Massagers, Increasing Demand for Luxury Back Massager and Growing Unhealthy Lifestyle
Key Target Audience
Manufacturer of Back Massager, Distributor & Supplier of Back Massager, Raw Material Supplier, End-User, Healthcare Industry and Others
Market Leaders & Development Strategies
For a financial transaction of £412.5 million, Berkeley has purchased National Grid's 50% shareholding in its joint venture, St. William Homes LLP, which is now a completely owned subsidiary of the company.
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