What is Consent Management?
Consent management refers to a process that allows websites to meet the EU regulatory requirements regarding consent collection by obtaining user consent for collecting their data through cookies during their visit. A consent management platform (CMP) helps brands to automate their consent management process, making it easier to be GDPR compliant. Regulatory obligations facilitated by consent-management platforms include displaying consent pop-ups and widgets to users, collecting and storing information about visitor consent decisions, and keeping a record of changes thereof, and collecting and managing data-subject requests – e.g. dealing with visitors’ requests to access, rectify, move and erase their data.
The market study is broken down and major geographies with country level break-up.
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Consent Management market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), Nymity Inc. (Canada), OneTrust, LLC. (United States), Quantcast (United States), TrustArc (United States), Crownpeak (United States), BigID, Inc. (United Staes), SAP SE (German), Sourcepoint (United States), HIPAAT International Inc. (United States) and Otonomo Technologies Ltd.(Israel) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are PossibleNOW, Inc. (United States) and Usercentrics GmbH (Germany).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Consent Management market by Type, Application and Region.
On the basis of geography, the market of Consent Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry, the sub-segment i.e. Retail will boost the Consent Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise, the sub-segment i.e. Small and Medium Enterprises will boost the Consent Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Consent Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solution (Preference Management and CookieManagement) will boost the Consent Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Increased Penetration of the Internet Worldwide
Market Drivers
- Increased Awareness about Data Compliance Regulations
- Rise in the Number of Cyber Attacks and Data Breach Incidences
Opportunities
- Advancement in Digital Consent Management
- Increased Demand from End-users
Restraints
- Presence of Open Source Consent Management Software Vendors
Challenges
- Changing and Dynamic Regulatory Landscape
Key Target Audience
Consent Management Platform Developers, Emerging Companies, Research Professionals and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.