Industry Background:
Hair Fixatives are used in hair care treatments to temporarily groom or style the hair. Hair Fixatives are used in various hair styling products such as Hair gels, hair creams, Hair wax, Hair sprays etc. These products have grown popularity in the recent years where hygiene and Facial beauty have been given more importance. The hair fixatives are either natural or synthetic polymeric agents which are used during hair care treatments. The various chemicals used to make Hair fixatives include Chitosan Powder, Karaya Gum, Minoxidil Powder Polyacrylamide etc. Growing fashion trends and growing hair-related issues, combined with technological innovation in product manufacturing, are two high-impact rendering factors contributing to the demand for goods and services, propelling the market's growth.
According to AMA Research, the market for Hair Fixatives is expected to register a CAGR of 6.6% during the forecast period to 2030. This growth is primarily driven by Rising Demand for Hair Grooming Products from Male Population
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Goods sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Garnier (France), Wella AG (Germany), AkzoNobel N.V. (Netherlands), Shiseido Company, Limited (Japan), Aveda (United States), Ashlan (Unite States), TRESemmé (United States), Unilever PLC (United Kingdom), Henkel AG & Co (Germany), Gillette (United States) and Procter & Gamble (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In March 2019 Garnier proudly announces the launch of a new signature tagline – By Garnier, Naturally – to serve as a stamp of the brand's commitment to sustainability and a guarantor of its century of experience in ingredient-focused hair care, color, and skincare formulated with naturally-inspired ingredients.
In December 2020,Garnier will be launching 25 products in 2021 ranging from new product shades and scents to shampoos and conditioners; collectively, they represent a major advancement on the brand's sustainable and clean credentials.The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Influencing Trend:
Growing Demand for Products such as Hair Gels, Hair Wax and Creams
Market Growth Drivers:
Rising Demand for Hair Grooming Products from Male Population and Increasing Demand for Personal Care Products across the Globe
Challenges:
Intense Competion among the Competitors
Restraints:
High Cost Associated with Hair Fixatives
Opportunities:
Advancements in the Hair Fixatives and Increasing Consumer Awareness Regarding Hair Health Especially in Emerging Economies such as India and China
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Hair Fixatives Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Hair Fixatives Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Hair Fixatives players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Hair Fixatives Study Sheds Light on
The Hair Fixatives Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Hair Fixatives industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Hair Fixatives industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.