Global Digital Advertising Platform Market

Digital Advertising Platform Comprehensive Study by Type (Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising), End Use (Retail, Hospitality, Automotive, BFSI, Healthcare, Others), Software (Ad Network Software, Ad Campaign Management Software, Click Fraud Software, Data Management Platform Software), Platform (Mobile, Computer) Players and Region - Global Market Outlook to 2026

Digital Advertising Platform Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Digital Advertising Platform?
Digital Advertising Platform is basically advertising online or on the internet. The rise of internet and its penetration around the world has driven the rise of Digital Advertising platforms. Along with the internet penetration, the increasing number of mobile phone users due to cheap mobile phone costs has also led to rise of digital advertising platform market. Social Media usage has also increased over the years especially in Asia Pacific and Africa, which opens a great prospectus of untapped unadvertised market. Easy deployment, low costs and precise targeting like features are primary points capitalised on by end users of Digital Advertising Platforms. The market of Digital Advertising has already crossed that of Print and Television and is expected to expand further with SMEs expected to be next big end users in Asia Pacific.

The market study is broken down by Type (Display Advertising, Mobile Advertising, Social Media Advertising and Video Advertising) and major geographies with country level break-up.

Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Google LLC (United States), Facebook Inc. (United States), Tencent Holdings Ltd. (United States), Twitter Inc. (United States), Baidu Inc. (China), Microsoft Corporation (United States), Verizon Media (United States), Yahoo Inc. (United States), Amazon.com, Inc (United States), Adobe Systems Inc. (United States), Pinterest (United States) and Snapchat (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are AdColony (United States), TubeMogul (United States), Airpush (United States) and Sharechat (India).

Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Digital Advertising Platform market by Type, Application and Region.

On the basis of geography, the market of Digital Advertising Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Retail will boost the Digital Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Software, the sub-segment i.e. Ad Network Software will boost the Digital Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform , the sub-segment i.e. Mobile will boost the Digital Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Market Leaders and their expansionary development strategies

In 2019, Brave, one of the emerging browser company, launched its advertising platform built primarily with the motive of securing privacy of users. The new platform will comes up with an innovative advertising strategy where users will receive 70% of revenues on each advertising for their attention.


Market Trend
  • Demand Side Platforms are gaining popularity

Market Drivers
  • Increasing Number of Smart Phone Users
  • Raising Internet Penetration
  • Cheaper Advertising Costs

Opportunities
  • Capitalising on Emerging Economies
  • Advertising through Social Media Influencers

Restraints
  • Expensive Data Rates in Some Regions
  • High Competition Due to Large Number of Players

Challenges
  • Adoption of New Trends with Continuous Changing Dynamics
  • Converting of Sales, Decreasing Sales Cycle


Key Target Audience
Digital Advertising Platform Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, End-Use Industries and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.

Report Objectives / Segmentation Covered

By Type
  • Display Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Video Advertising
By End Use
  • Retail
  • Hospitality
  • Automotive
  • BFSI
  • Healthcare
  • Others

By Software
  • Ad Network Software
  • Ad Campaign Management Software
  • Click Fraud Software
  • Data Management Platform Software

By Platform
  • Mobile
  • Computer

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Number of Smart Phone Users
      • 3.2.2. Raising Internet Penetration
      • 3.2.3. Cheaper Advertising Costs
    • 3.3. Market Challenges
      • 3.3.1. Adoption of New Trends with Continuous Changing Dynamics
      • 3.3.2. Converting of Sales, Decreasing Sales Cycle
    • 3.4. Market Trends
      • 3.4.1. Demand Side Platforms are gaining popularity
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Digital Advertising Platform, by Type, End Use, Software, Platform and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Digital Advertising Platform (Value)
      • 5.2.1. Global Digital Advertising Platform by: Type (Value)
        • 5.2.1.1. Display Advertising
        • 5.2.1.2. Mobile Advertising
        • 5.2.1.3. Social Media Advertising
        • 5.2.1.4. Video Advertising
      • 5.2.2. Global Digital Advertising Platform by: End Use (Value)
        • 5.2.2.1. Retail
        • 5.2.2.2. Hospitality
        • 5.2.2.3. Automotive
        • 5.2.2.4. BFSI
        • 5.2.2.5. Healthcare
        • 5.2.2.6. Others
      • 5.2.3. Global Digital Advertising Platform by: Software (Value)
        • 5.2.3.1. Ad Network Software
        • 5.2.3.2. Ad Campaign Management Software
        • 5.2.3.3. Click Fraud Software
        • 5.2.3.4. Data Management Platform Software
      • 5.2.4. Global Digital Advertising Platform Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Digital Advertising Platform: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google LLC (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Facebook Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Tencent Holdings Ltd. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Twitter Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Baidu Inc. (China)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Microsoft Corporation (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Verizon Media (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Yahoo Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Amazon.com, Inc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Adobe Systems Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Pinterest (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Snapchat (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Digital Advertising Platform Sale, by Type, End Use, Software, Platform and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Digital Advertising Platform (Value)
      • 7.2.1. Global Digital Advertising Platform by: Type (Value)
        • 7.2.1.1. Display Advertising
        • 7.2.1.2. Mobile Advertising
        • 7.2.1.3. Social Media Advertising
        • 7.2.1.4. Video Advertising
      • 7.2.2. Global Digital Advertising Platform by: End Use (Value)
        • 7.2.2.1. Retail
        • 7.2.2.2. Hospitality
        • 7.2.2.3. Automotive
        • 7.2.2.4. BFSI
        • 7.2.2.5. Healthcare
        • 7.2.2.6. Others
      • 7.2.3. Global Digital Advertising Platform by: Software (Value)
        • 7.2.3.1. Ad Network Software
        • 7.2.3.2. Ad Campaign Management Software
        • 7.2.3.3. Click Fraud Software
        • 7.2.3.4. Data Management Platform Software
      • 7.2.4. Global Digital Advertising Platform Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Digital Advertising Platform: by Type(USD Million)
  • Table 2. Digital Advertising Platform Display Advertising , by Region USD Million (2015-2020)
  • Table 3. Digital Advertising Platform Mobile Advertising , by Region USD Million (2015-2020)
  • Table 4. Digital Advertising Platform Social Media Advertising , by Region USD Million (2015-2020)
  • Table 5. Digital Advertising Platform Video Advertising , by Region USD Million (2015-2020)
  • Table 6. Digital Advertising Platform: by End Use(USD Million)
  • Table 7. Digital Advertising Platform Retail , by Region USD Million (2015-2020)
  • Table 8. Digital Advertising Platform Hospitality , by Region USD Million (2015-2020)
  • Table 9. Digital Advertising Platform Automotive , by Region USD Million (2015-2020)
  • Table 10. Digital Advertising Platform BFSI , by Region USD Million (2015-2020)
  • Table 11. Digital Advertising Platform Healthcare , by Region USD Million (2015-2020)
  • Table 12. Digital Advertising Platform Others , by Region USD Million (2015-2020)
  • Table 13. Digital Advertising Platform: by Software(USD Million)
  • Table 14. Digital Advertising Platform Ad Network Software , by Region USD Million (2015-2020)
  • Table 15. Digital Advertising Platform Ad Campaign Management Software , by Region USD Million (2015-2020)
  • Table 16. Digital Advertising Platform Click Fraud Software , by Region USD Million (2015-2020)
  • Table 17. Digital Advertising Platform Data Management Platform Software , by Region USD Million (2015-2020)
  • Table 18. South America Digital Advertising Platform, by Country USD Million (2015-2020)
  • Table 19. South America Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 20. South America Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 21. South America Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 22. South America Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 23. Brazil Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 24. Brazil Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 25. Brazil Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 26. Brazil Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 27. Argentina Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 28. Argentina Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 29. Argentina Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 30. Argentina Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 31. Rest of South America Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 32. Rest of South America Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 33. Rest of South America Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 34. Rest of South America Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 35. Asia Pacific Digital Advertising Platform, by Country USD Million (2015-2020)
  • Table 36. Asia Pacific Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 37. Asia Pacific Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 38. Asia Pacific Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 39. Asia Pacific Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 40. China Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 41. China Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 42. China Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 43. China Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 44. Japan Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 45. Japan Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 46. Japan Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 47. Japan Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 48. India Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 49. India Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 50. India Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 51. India Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 52. South Korea Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 53. South Korea Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 54. South Korea Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 55. South Korea Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 56. Taiwan Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 57. Taiwan Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 58. Taiwan Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 59. Taiwan Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 60. Australia Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 61. Australia Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 62. Australia Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 63. Australia Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 64. Rest of Asia-Pacific Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 65. Rest of Asia-Pacific Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 66. Rest of Asia-Pacific Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 67. Rest of Asia-Pacific Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 68. Europe Digital Advertising Platform, by Country USD Million (2015-2020)
  • Table 69. Europe Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 70. Europe Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 71. Europe Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 72. Europe Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 73. Germany Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 74. Germany Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 75. Germany Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 76. Germany Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 77. France Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 78. France Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 79. France Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 80. France Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 81. Italy Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 82. Italy Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 83. Italy Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 84. Italy Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 85. United Kingdom Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 86. United Kingdom Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 87. United Kingdom Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 88. United Kingdom Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 89. Netherlands Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 90. Netherlands Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 91. Netherlands Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 92. Netherlands Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 93. Rest of Europe Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 94. Rest of Europe Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 95. Rest of Europe Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 96. Rest of Europe Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 97. MEA Digital Advertising Platform, by Country USD Million (2015-2020)
  • Table 98. MEA Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 99. MEA Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 100. MEA Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 101. MEA Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 102. Middle East Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 103. Middle East Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 104. Middle East Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 105. Middle East Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 106. Africa Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 107. Africa Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 108. Africa Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 109. Africa Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 110. North America Digital Advertising Platform, by Country USD Million (2015-2020)
  • Table 111. North America Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 112. North America Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 113. North America Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 114. North America Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 115. United States Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 116. United States Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 117. United States Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 118. United States Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 119. Canada Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 120. Canada Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 121. Canada Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 122. Canada Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 123. Mexico Digital Advertising Platform, by Type USD Million (2015-2020)
  • Table 124. Mexico Digital Advertising Platform, by End Use USD Million (2015-2020)
  • Table 125. Mexico Digital Advertising Platform, by Software USD Million (2015-2020)
  • Table 126. Mexico Digital Advertising Platform, by Platform USD Million (2015-2020)
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Digital Advertising Platform: by Type(USD Million)
  • Table 140. Digital Advertising Platform Display Advertising , by Region USD Million (2021-2026)
  • Table 141. Digital Advertising Platform Mobile Advertising , by Region USD Million (2021-2026)
  • Table 142. Digital Advertising Platform Social Media Advertising , by Region USD Million (2021-2026)
  • Table 143. Digital Advertising Platform Video Advertising , by Region USD Million (2021-2026)
  • Table 144. Digital Advertising Platform: by End Use(USD Million)
  • Table 145. Digital Advertising Platform Retail , by Region USD Million (2021-2026)
  • Table 146. Digital Advertising Platform Hospitality , by Region USD Million (2021-2026)
  • Table 147. Digital Advertising Platform Automotive , by Region USD Million (2021-2026)
  • Table 148. Digital Advertising Platform BFSI , by Region USD Million (2021-2026)
  • Table 149. Digital Advertising Platform Healthcare , by Region USD Million (2021-2026)
  • Table 150. Digital Advertising Platform Others , by Region USD Million (2021-2026)
  • Table 151. Digital Advertising Platform: by Software(USD Million)
  • Table 152. Digital Advertising Platform Ad Network Software , by Region USD Million (2021-2026)
  • Table 153. Digital Advertising Platform Ad Campaign Management Software , by Region USD Million (2021-2026)
  • Table 154. Digital Advertising Platform Click Fraud Software , by Region USD Million (2021-2026)
  • Table 155. Digital Advertising Platform Data Management Platform Software , by Region USD Million (2021-2026)
  • Table 156. South America Digital Advertising Platform, by Country USD Million (2021-2026)
  • Table 157. South America Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 158. South America Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 159. South America Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 160. South America Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 161. Brazil Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 162. Brazil Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 163. Brazil Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 164. Brazil Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 165. Argentina Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 166. Argentina Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 167. Argentina Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 168. Argentina Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 169. Rest of South America Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 170. Rest of South America Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 171. Rest of South America Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 172. Rest of South America Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 173. Asia Pacific Digital Advertising Platform, by Country USD Million (2021-2026)
  • Table 174. Asia Pacific Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 175. Asia Pacific Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 176. Asia Pacific Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 177. Asia Pacific Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 178. China Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 179. China Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 180. China Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 181. China Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 182. Japan Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 183. Japan Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 184. Japan Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 185. Japan Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 186. India Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 187. India Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 188. India Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 189. India Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 190. South Korea Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 191. South Korea Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 192. South Korea Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 193. South Korea Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 194. Taiwan Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 195. Taiwan Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 196. Taiwan Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 197. Taiwan Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 198. Australia Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 199. Australia Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 200. Australia Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 201. Australia Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 202. Rest of Asia-Pacific Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 203. Rest of Asia-Pacific Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 204. Rest of Asia-Pacific Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 205. Rest of Asia-Pacific Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 206. Europe Digital Advertising Platform, by Country USD Million (2021-2026)
  • Table 207. Europe Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 208. Europe Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 209. Europe Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 210. Europe Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 211. Germany Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 212. Germany Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 213. Germany Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 214. Germany Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 215. France Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 216. France Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 217. France Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 218. France Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 219. Italy Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 220. Italy Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 221. Italy Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 222. Italy Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 223. United Kingdom Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 224. United Kingdom Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 225. United Kingdom Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 226. United Kingdom Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 227. Netherlands Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 228. Netherlands Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 229. Netherlands Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 230. Netherlands Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 231. Rest of Europe Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 232. Rest of Europe Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 233. Rest of Europe Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 234. Rest of Europe Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 235. MEA Digital Advertising Platform, by Country USD Million (2021-2026)
  • Table 236. MEA Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 237. MEA Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 238. MEA Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 239. MEA Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 240. Middle East Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 241. Middle East Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 242. Middle East Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 243. Middle East Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 244. Africa Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 245. Africa Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 246. Africa Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 247. Africa Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 248. North America Digital Advertising Platform, by Country USD Million (2021-2026)
  • Table 249. North America Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 250. North America Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 251. North America Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 252. North America Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 253. United States Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 254. United States Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 255. United States Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 256. United States Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 257. Canada Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 258. Canada Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 259. Canada Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 260. Canada Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 261. Mexico Digital Advertising Platform, by Type USD Million (2021-2026)
  • Table 262. Mexico Digital Advertising Platform, by End Use USD Million (2021-2026)
  • Table 263. Mexico Digital Advertising Platform, by Software USD Million (2021-2026)
  • Table 264. Mexico Digital Advertising Platform, by Platform USD Million (2021-2026)
  • Table 265. Research Programs/Design for This Report
  • Table 266. Key Data Information from Secondary Sources
  • Table 267. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Digital Advertising Platform: by Type USD Million (2015-2020)
  • Figure 5. Global Digital Advertising Platform: by End Use USD Million (2015-2020)
  • Figure 6. Global Digital Advertising Platform: by Software USD Million (2015-2020)
  • Figure 7. South America Digital Advertising Platform Share (%), by Country
  • Figure 8. Asia Pacific Digital Advertising Platform Share (%), by Country
  • Figure 9. Europe Digital Advertising Platform Share (%), by Country
  • Figure 10. MEA Digital Advertising Platform Share (%), by Country
  • Figure 11. North America Digital Advertising Platform Share (%), by Country
  • Figure 12. Global Digital Advertising Platform share by Players 2020 (%)
  • Figure 13. Global Digital Advertising Platform share by Players (Top 3) 2020(%)
  • Figure 14. Global Digital Advertising Platform share by Players (Top 5) 2020(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Google LLC (United States) Revenue, Net Income and Gross profit
  • Figure 17. Google LLC (United States) Revenue: by Geography 2020
  • Figure 18. Facebook Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 19. Facebook Inc. (United States) Revenue: by Geography 2020
  • Figure 20. Tencent Holdings Ltd. (United States) Revenue, Net Income and Gross profit
  • Figure 21. Tencent Holdings Ltd. (United States) Revenue: by Geography 2020
  • Figure 22. Twitter Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 23. Twitter Inc. (United States) Revenue: by Geography 2020
  • Figure 24. Baidu Inc. (China) Revenue, Net Income and Gross profit
  • Figure 25. Baidu Inc. (China) Revenue: by Geography 2020
  • Figure 26. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 27. Microsoft Corporation (United States) Revenue: by Geography 2020
  • Figure 28. Verizon Media (United States) Revenue, Net Income and Gross profit
  • Figure 29. Verizon Media (United States) Revenue: by Geography 2020
  • Figure 30. Yahoo Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 31. Yahoo Inc. (United States) Revenue: by Geography 2020
  • Figure 32. Amazon.com, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 33. Amazon.com, Inc (United States) Revenue: by Geography 2020
  • Figure 34. Adobe Systems Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 35. Adobe Systems Inc. (United States) Revenue: by Geography 2020
  • Figure 36. Pinterest (United States) Revenue, Net Income and Gross profit
  • Figure 37. Pinterest (United States) Revenue: by Geography 2020
  • Figure 38. Snapchat (United States) Revenue, Net Income and Gross profit
  • Figure 39. Snapchat (United States) Revenue: by Geography 2020
  • Figure 40. Global Digital Advertising Platform: by Type USD Million (2021-2026)
  • Figure 41. Global Digital Advertising Platform: by End Use USD Million (2021-2026)
  • Figure 42. Global Digital Advertising Platform: by Software USD Million (2021-2026)
  • Figure 43. South America Digital Advertising Platform Share (%), by Country
  • Figure 44. Asia Pacific Digital Advertising Platform Share (%), by Country
  • Figure 45. Europe Digital Advertising Platform Share (%), by Country
  • Figure 46. MEA Digital Advertising Platform Share (%), by Country
  • Figure 47. North America Digital Advertising Platform Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google LLC (United States)
  • Facebook Inc. (United States)
  • Tencent Holdings Ltd. (United States)
  • Twitter Inc. (United States)
  • Baidu Inc. (China)
  • Microsoft Corporation (United States)
  • Verizon Media (United States)
  • Yahoo Inc. (United States)
  • Amazon.com, Inc (United States)
  • Adobe Systems Inc. (United States)
  • Pinterest (United States)
  • Snapchat (United States)
Additional players considered in the study are as follows:
AdColony (United States) , TubeMogul (United States) , Airpush (United States) , Sharechat (India)
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Key Highlights of Report


Oct 2021 220 Pages 64 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Digital Advertising Platform Market Quantitative research analysis
Global Digital Advertising Platform Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Google LLC (United States), Facebook Inc. (United States), Tencent Holdings Ltd. (United States), Twitter Inc. (United States), Baidu Inc. (China), Microsoft Corporation (United States), Verizon Media (United States), Yahoo Inc. (United States), Amazon.com, Inc (United States), Adobe Systems Inc. (United States), Pinterest (United States) and Snapchat (United States) etc.
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Analysts at AMA estimates Digital Advertising Platform Market to reach USD Million by 2026.

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