About Fresh Herbs
Herbs are plants with aromatic and savoury properties. They are typically used in cooking purposes, medicinal purposes, and flavoring and garnishing foods. Herbs are small seeding plants that do not have woody stems above the ground. The term herb can refer to a range of plants with culinary, therapeutic, and other uses. There are a lot of types of herbs that may be grown in different places but due to globalization the transportation and sale of herbs have become easy. Due to the rise in awareness about natural products, the demand for herbs in cuisines is increasing. The inclusion of herbs in cosmetics, self-care products, and many other types of consumption is responsible for the increased demand for herbs.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.6% |
With an increasing opinion to use herbs instead of chemical-based artificial products; the demand for herbs is increasing. The key requirement for competition players is suitable land and fertilizers along with the necessary environment to grow the herbs cheaply and efficiently. The market is fragmented and there is no market leader. Differentiation from competitors, marketing, educating people about the benefits of herbal products are the key things to succeed in this market. Due to the low shelf life of most of the herbs; packaging, supply chain management could make a huge difference. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fresh Herbs market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Spisa Group (Sweden), Van Vugt Kruiden (Netherlands), Vitacress (United Kingdom), Rocket Farms (United States), Pacific Botanicals (United States), Shreenath Agro Tech Pvt Ltd (India), Lawrencedale Agro Processing India Pvt Ltd. (India) and Shenandoah Growers, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Langmead Herbs (United Kingdom) and Green Earth Fresh Produce (P) Ltd. (India).
Segmentation Overview
AMA Research has segmented the market of Global Fresh Herbs market by Type (Basil, Leamon Grass, Garlic Chives, Parsley, Rosemary Fresh and Others), Application (Cooking, Medicines, Flavoring and Others) and Region.
On the basis of geography, the market of Fresh Herbs has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Fresh Herbs market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Direct will boost the Fresh Herbs market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Use in Cosmetics Industry and Adoption of Herbs in Medicines
Market Growth Drivers:
Rising Consumption of Fresh Herbs as a Food for Nutrition and Growing Consumption of Herbs as an Additive in Food
Challenges:
High-Cost Compared to Substitutes and Low Shelf Life of Herbs
Restraints:
Allergy-Related Risk Associated with Herbs to Certain People
Opportunities:
Increasing Awareness About Benefits of Herbs and Surging Demand from North America And Europe
Market Leaders and their expansionary development strategies
In July 2023, Fresh Herbs announced a partnership with Sprouts Farmers Market to offer in-store herb bars. The herb bars will allow customers to choose from a variety of fresh herbs, which they can then purchase by the weight. This is a great way for Sprouts Farmers Market to offer its customers a wider variety of fresh herbs, and for Fresh Herbs to reach a new market.
In March 2023, Fresh Herbs announced the launch of a new line of organic salad kits. The kits will be available in a variety of flavors and will include all of the ingredients needed to make a delicious and healthy salad. This is a great option for busy people who want to eat healthy but don't have time to chop all of their own vegetables.
According to the European medicines agency, for the standalone or mixed-use of herbal medicines; Safety and efficacy data from the company's own development or a combination of own studies and bibliographic data is required. For well-established marketing authorization; Scientific literature establishing that the active substances of the medicinal products have been in well-established medicinal use within the EU for at least ten years, with recognized efficacy and an acceptable level of safety is required.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Fresh Herbs Producers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.