About Programmatic Job Advertising Software
Programmatic job advertising software automates and optimizes spending on digital job ads commonly used by recruiters, either in-house or those working for a staffing firm. It automatically delivers ads to the right audience, keeps the most active potential candidates engaged, and improves targeting overtime automatically. The factors such as Increasing the Number of Programmatic Job Advertising Vendors, Increasing Application of Programmatic Job Advertising Software, and Increased Automation in Numerous Industries are the key driving factors for the Programmatic Job Advertising Software market. However, the Lack of Skilled IT Professionals and Technological Complexities Associated with Programmatic Job Advertising Software may hamper the market growth.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Programmatic Job Advertising Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Appcast, Inc. (United States), ClickIQ (United Kingdom), Joveo (United States), JobAdX (Canada), PandoLogic, Inc. (United States), Recruitics (United States), Symphony Talent, LLC (United States), Talroo, Inc. (United States), VONQ (Netherlands) and Pinpoint (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Programmatic Job Advertising Software market by Type (Software and Service) and Region.
On the basis of geography, the market of Programmatic Job Advertising Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Programmatic Job Advertising Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Operating System, the sub-segment i.e. Android will boost the Programmatic Job Advertising Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Model, the sub-segment i.e. Free Trial will boost the Programmatic Job Advertising Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Focus of Employers on Strengthening Brand and Increased Adoption of Cloud-based Solutions
Market Growth Drivers:
High Benefits of Programmatic Job Advertising Software such as Automate the purchasing of online job advertisements, Facilitate the distribution of targeted job ads to attract candidates with specific skills or experience, Track job ad performance and Manage to spend on ads displayed on third-party job boards, High Adoption of Programmatic Advertising by Marketers and Increasing Number of Programmatic Job Advertising Vendors
Challenges:
Lack of Skilled IT Professionals
Restraints:
Chance of Targeting Wrong Audience and Technological Complexities Associated with Programmatic Job Advertising Software
Opportunities:
Increasing Application of Programmatic Job Advertising Software and Increased Automation in the Numerous Industries
In December 2020, Appcast, a global leader in programmatic recruitment advertising technology and services, had announced the public launch of Appcast Premium, a comprehensive enterprise-managed service for optimizing a company’s entire digital job advertising program.
Key Target Audience
Programmatic Job Advertising Software Developers, Emerging Companies, Research Professionals and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.