What is Plus Size Clothing Market?
Over the past few decades, the obese population across the globe has been increasing drastically which will improve the demand for the plus-size clothing industry. These clothing are proportioned specifically for people whose bodies are larger than the average person's. Due to the increasing prevalence of E-commerce in the apparel industry, the plus-size clothing market will show lucrative growth.
Highlights from Plus Size Clothing Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Hennes & Mauritz AB (Sweden), Ralph Lauren Corporation (United States), Adidas AG (Germany), PUMA SE (Germany), Nike, Inc. (United States), ASOS plc (United Kingdom), Capri Holdings Limited (United States), WHP Global (United States), Punto Fa SL (Spain) and Under Armour, Inc. (United States) |
Leading key players of Plus Size Clothing are focusing on strategic partnerships, new product launches to improve their products and services along with focusing on increasing their client base to strengthen market position. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Plus Size Clothing market throughout the forecasted period.
Hennes & Mauritz AB (Sweden), Ralph Lauren Corporation (United States), Adidas AG (Germany), PUMA SE (Germany), Nike, Inc. (United States), ASOS plc (United Kingdom), Capri Holdings Limited (United States), WHP Global (United States), Punto Fa SL (Spain) and Under Armour, Inc. (United States) are some of the key players profiled in the study. Plus Size Clothing Market Segmentation:
Scope | Sub-Segments |
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Type | Casual Wear, Formal Wear, Sportswear and Others |
Price Point | Economy,Mid-Range,Premium |
Distribution Channel | Online (E-commerce Portal, Company Owned Portal),Offline (Large Format Stores, Specialty StoresOthers (Small Stores, etc.)) |
Age Group | Below 15,16 to 59,60 & Above |
Gender | Male,Female |
On the basis of geography, the market of Plus Size Clothing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction to Stretchable as well as Light Weight Plus Size Clothes and Rise in the Availability of Plus Size Clothing through Omnichannel Retail and
Market Growth Drivers:
Increased Demand for Plus Size Apparels due to Upsurging Obese Population and Growth in Number of Brands Offering Plus Size
Challenges:
Complex to Manufacture
Restraints:
High Cost of the Clothing Item
Opportunities:
Robustly Rising Adoption of E-Commerce Fashion Industry Portals and Growing Consumer Confidence, especially in Plus Size Women
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Plus Size Clothing Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-User Industry
Market Leaders & Development Strategies
In Feb 2020, rue21 is continuing its aggressive expansion of Plus into 61 additional stores during the first quarter of 2020, bringing the total number of stores with Plus to 318 by the end of the first quarter of 2020.
In June 2019, Nike's flagship London store has introduced plus-size and para-sport mannequins to its redeveloped women's floor, signaling a further step towards inclusivity for the sportswear brand.