Usability Testing Tools Market Scope
Usability testing tools is the method for evaluation of the product or any offerings’ testing for its users. It involves the procedure of assembling the data sourced from the test user for improving its usability. Basically, it involves the testing of the functionality of any website, application or even the prototypes by observing real users. It is used by wide array of the end-users such as marine, aerospace, BFSI, healthcare, and many others.
The Usability Testing Tools market study is segmented and major geographies with country level break-up.
Research Analyst at AMA estimates that Major players are concentrated in United States Players will contribute to the maximum growth of Global Usability Testing Tools market throughout the predicted period.
Crazy Egg (US), Optimizely, Inc. (US), ProProfs.com (US), UserZoom (UK), Usabilla (The Netherlands), Userfeel Ltd. (UK), UXtweak Research Group (Slovakia), Userlytics (US), Loop11 (Australia) and SpiceFactory (US) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are TryMyUI (US), UserTesting (US), UsabilityHub Pty Ltd (Australia), Optimal Workshop Ltd (New Zealand) and GTmetrix.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AMA Research has segmented the market of Global Usability Testing Tools market by Type, Application and Region.
On the basis of geography, the market of Usability Testing Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In October 2020, Episerver, a Sweden based software company acquired 100% stakes of Optimizely at an undisclosed amount. This acquisition would lead to combination of the expertise of the respective companies to perform better testing across various application areas with higher ease.
Market Trend
- Expanding application areas of software and related services favoring the usability testing tools adoption
Market Drivers
- Growing demand for user-centered websites designs
- Growing preference toward outsourcing usability testing
Opportunities
- Advent of AI in usability testing tools
Key Target Audience
Manufacturers of usability testing tools and Software companies operating across various domains