About Dried Cranberry
Dried cranberries are created by partly dehydrating fresh cranberries, that are red, tart berries. They are generally employed in trail mix, salads, bread, cereals, smoothies, juices, and baked food to reinforce their style. Like different dried fruits, cranberries are an honest supply of fibers and antioxidants. The commercially created dried cranberries contain additional sugar, and that they might also be coated in vegetable oil to stay them from sticking along.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Dried Cranberry is highly competitive, with several key players dominating the industry. The market players are focused on developing a variety of features and benefits to meet the needs. Thus, constantly introducing new innovation in processing to meet the changing needs and preferences of consumers. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Dried Cranberry market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Badger State Fruit Processing, Inc. (United States), Decas Cranberry Products, Inc. (United States), Fruit d'Or (United States), Graceland Fruit Inc. (United States), Honestly Cranberry (United States), Mariana Packaging Company (United States), Meduri Farms Inc. (United States), Ocean Spray (United States), Wetherby Cranberry Company (United States) and Wonderland Foods (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Karen's Naturals (United States), Nestor (United States), Ocean Spray (United States) and Patience Fruit and Co. (Canada).
Segmentation Overview
AMA Research has segmented the market of Global Dried Cranberry market by Type (Freeze Dried, Air-Dried and Others), Application (Bakery Products, Confectionaries, Dairy Products, Beverages, Cereal And Snack Bars, Cosmetics and Others) and Region.
On the basis of geography, the market of Dried Cranberry has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. If we see Market by Nature, the sub-segment i.e. Conventional will boost the Dried Cranberry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Can will boost the Dried Cranberry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Supermarkets and Malls will boost the Dried Cranberry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Clean Label Packaging and Attractive and Premium Packaging Practices
Market Growth Drivers:
Rise in Awareness of Health Benefits Associated with Consumption of Cranberries
Challenges:
Availability of Other Berries in Market with Same Health Benefits and Regional Availability of Cranberry
Restraints:
Side Effects like High Acidity and Allergies Hampers the Market Growth and Stringent Government Regulations Regarding Additives and Preservative in Dried Cranberries
Opportunities:
Growing Demand for Healthy Snacking Options and Convenience Products
Market Leaders and their expansionary development strategies
In 2021, Canadian cranberry and wild blueberry processing company Fruit d’Or acquired Decas Cranberry Products. This acquisition bolsters the objective of strengthening Fruit d’Or’s positioning and will fulfil the high international demand for berries.
In March 2021, Ocean cranberries,Inc introducing ocean spray fruit medley, a new line of dried fruit blend with functional benefits. The immunity blends includes craisins dried cranberries, dried mangoes, pineapple, and banana chips.
FDA (Food and Drugs Association) Nutrition Facts label final rule (81 FR 33742) (see 21 CFR 101) states that manufacturers of dried cranberries with added flavorings should be mentioned to comply with the Nutrition Facts label for clean label practices.
Key Target Audience
Dried Cranberry Manufacturer, Raw Material Provider, Research Institutes, End User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.