About Makeup Mirrors
A concave mirror is used to manufacture makeup mirrors as is bent inward in the middle and when the face is placed between the concave mirror and a focus, it reflects a magnified image. For the face, concave mirrors reflect even the pores of the skin. Magnifying and lighted mirrors are some of the most popular types the makeup mirrors can be single or dual-sided. If dual-sided, they may have one side without magnification and one side with it, or they may both have magnification. Many women may also have a large mirror for general application, and a smaller mirror for travel or daily touch-ups. Manufacturers have been creating quality makeup mirrors as per the wants of women and professional artists.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
In the makeup mirrors market, it has been observed that most of the companies are upgrading or introducing innovative products. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Makeup Mirrors market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Gotofine (China), Alessandro International GmbH (Germany), Seura (United States), Kohler Co. (United States), Frasco (Germany), Lumidesign (Canada), Impact Vanity (United States), Paris Mirror (Canada), Baci Mirror (United States), Beurer (Germany) and Jerdon Style (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Absolutely Lush (United Kingdom), Simplehuman (United States), Jerrybox (China) and Impressions Vanity Company (United States).
Segmentation Overview
AMA Research has segmented the market of Global Makeup Mirrors market by Type (Wall Mounted, Handheld Mirrors, Free Standing, Lighted [LED Mirror, OLED Mirrors] and Others [Compact]), Application (Personal and Commercial) and Region.
On the basis of geography, the market of Makeup Mirrors has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Material, the sub-segment i.e. Polished Chrome will boost the Makeup Mirrors market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Mirror Size, the sub-segment i.e. Small (Under 15 Inches Height) will boost the Makeup Mirrors market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Trend for Big Lighted Mirrors in Bathroom and Development of Smart Mirror
Market Growth Drivers:
Growing use of led in lighted mirror due to its energy-saving feature and high standards of living in developed countries such as the United States has increased the use of the lighted mirrors in the home. These lights are mounted in bathrooms, corridors, dressing rooms, etc. For instance, many bathroom vanities use lighted mirrors to offer extra lighting in a dark or isolated bathroom.
Challenges:
Smart mirrors, despite their novelty, require user buy-in. The success of these mirrors hinges on user satisfaction and a seamless user experience.
Restraints:
Makeup Mirrors are Costlier
Opportunities:
Small Sized Reachable Lighted Mirrors Has Gained Popularity among Women as Portable Makeup Mirror
Market Leaders and their expansionary development strategies
In December 2021, Purplle.com, one of India’s largest online beauty destinations, has acquired of globally acclaimed cosmetics and skincare brand, FACES CANADA. The brand will join Purplle’s cohort of owned and acquired beauty brands including, Good Vibes, Carmesi, and NYbae. FACES CANADA has grown to receive global recognition for their product quality, available across Asian, European, and North American markets. With this acquisition, Purplle will expand its consumer offerings with a superior international makeup portfolio.
In January 2023, Ilios Lighting, the young company that revolutionized the beauty and photography industries with its 2021 introduction of the Beauty Ring, has launched. The Round Rechargeable Mirror is the first and only makeup mirror that simulates true daylight, and features three clever mounting options for on-the-go lifestyles. Conveniently rechargeable via USB, this latest innovation by Ilios offers precise makeup application for a flawless look every day—whether at home or traveling.
Key Target Audience
Manufacturers of Makeup Mirrors, Suppliers of Makeup Mirrors, Wholesalers, Distributors and Retailers of Makeup Mirrors, Entertainment Industry, Raw Material Suppliers and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.