Market Snapshot:
Food plays a major role in the travel plans of holidaymakers. They like to experience local culture through its authentic cuisine. Interaction with locals adds an authentic touch to culinary experiences. Travelers like to combine food tourism with other activities, like adventurous excursions. Food safety is important, as well as sustainability. The Internet is the main influencer. However, specialized tour operators continue to be a popular booking channel. Food tourism can play a significant role in preserving local heritage while building on existing tourism assets and driving innovation. By increasing visitor demand for local food and drink, food tourism contributes to the long-term sustainability of local agriculture, food systems, communities, and culture.
Market Drivers
- Rising Multi-cultured Consumers who Want to Learn Unique Recipes that are Authentic of a Particular Destination
- Promotion of New Destinations through TV Shows and Media of Quality and Unique Food
Market Trend
- Increase in Government Initiatives to Promote Tourism
Restraints
- Risk Involved in Travelling and Unpredictable Weather Conditions
The Food Tourism market framework should serve as a basic structure to support the strategic decision-making process for Vendors. For instance, the question of whether a Vendors wants to expand in other areas of the market value chain would fundamentally determines its strategy.
What is the current setup of the Food Tourism Industry, and what is its growth trajectory through 2026?
Trends that might impact the resulting strategic moves of the Vendors
How can Vendors take advantage of the changing market dynamics and capture new opportunities lying in Food Tourism market?
The key Vendors profiled in the report are Classic Journeys (United States), Abercrombie & Kent (United States), ITC Travel Group (United Kingdom), G Adventures (Canada), TU Elite (United Kingdom), Greaves Travel (United States), India Food Tour (United Kingdom), The FTC4Lobe Group (United States), The Travel Corporation (United Kingdom) and Topdeck Travel (United Kingdom). Additionally, other players that are part of this comprehensive study are TourRadar (Austria) and Intrepid Travel (Australia).