About Enterprise Customer Communications Management
Customer communications management can be defined as strategy to improve the creation, delivery, storage, and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications. The global enterprise customer communications management software market is expected to grow at a healthy pace during the forecast period, according to the AMA study. The rising demand for automation across different industries and increasing demand for enhanced CRM across different industry verticals are expected to be some of the major factors aiding the growth of the market. However, the market is expected to witness a decline in growth during FY 2020 but it is again expected to rise at a healthy pace after the COVID-19 pandemic is over.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Enterprise Customer Communications Management market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Moxtra, Inc. (United States), Zendesk, Inc. (United States), Zoho Corporation (United States), Preferred Market Solutions LLC (United States), Eltropy (United States), Facebook, Inc. (United States), Google LLC (United States) and Oracle (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are IBM (United States) and SAP SE (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Enterprise Customer Communications Management market by Type (On-Premise and Cloud-based), Application (Batch Communications, Chat/Messaging, Content Management, Email Distribution, Interactive Content, Personalization, Template Management and Others) and Region.
On the basis of geography, the market of Enterprise Customer Communications Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise SIze, the sub-segment i.e. SMEs will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Windows will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. IT & Telecom will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Implementation of AI in Enterprise Customer Communications Management
Market Growth Drivers:
Rising Demand for Automation Across Different Sectors and Increasing Demand for Enhanced & Better Customer Relationship Management Across Different Industry Verticals
Challenges:
High Cost of Solutions
Restraints:
Availability of Open Source Platforms
Opportunities:
Opportunities Across the Asia Pacific Region Owing to Rising Number of Enterprises Across the Region
Market Leaders and their expansionary development strategies
In February 2022, Zendesk, Inc. announced that it has terminated the Agreement and Plan of Merger by and among Zendesk, Milky Way Acquisition Corp., and Momentive Global Inc. after it did not receive the approval of its stockholders to adopt the proposal to issue shares of Zendesk common stock in connection with the proposed transaction at the Stockholder Meeting held on February 25, 2022.
In March 2022, Moxtra, the industry’s leading client interaction solution provider, announced today a new brand identity and name – Moxo. The rebrand reflects the evolution of the company’s offerings from a collaboration solution to a OneStop Interaction Flow solution that supports the entire interaction lifecycle of high-value client management.
Stringent Government Regulations Regarding Shutting Down Operations of Different Industry Verticals Worldwide Due to the COVID-19 Pandemic has Impacted the Demand for Enterprise Customer Communications Management in the FY 2020
Analyst View
Since the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The impact of the COVID-19 has already hit many industries and will affect the global enterprise customer communications management market in FY 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; downfall in the real estate sector; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.
Key Target Audience
Financial Institutions, Insurance Companies and Telecommunication Companies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.