What is Beacons Technology Market?
The pandemic has started a flood of advantageous applications' usage, inciting customers to go online to finish such a trade Since signals work just solely with an application, the progression has seen a flood in its use, upheld by every vertical business. Beacons points are pretty much nothing, remote transmitters that usage low-energy Bluetooth innovation to send signs to other shrewd gadgets close by. They are probably the most recent advancement in area innovation and proximity advertising. This reach relies upon hardware ability. All things considered, a beacon point device can impart BLE signs to 80 meters. This BLE signal from the beacon is good for setting off a specific movement relevant to the zone. beacons have been around since Apple presented iBeacons in 2013 and there was a ton of buzz at the time about the development being used to fabricate savvy urban communities areas around the globe. Beacon technology advancement took a monster jump forward in 2015 and has continued creating starting now and into the foreseeable future. In 2019, a portion of the world's most noteworthy brands was using the devices to propel customer experiences and interface with audiences at significant occasions.
The market study is being classified and major geographies with country level break-up.
Onyx Beacon (Romania), Leantegra (United States), Gimbal (United States), Accent Systems (Spain), Swirl Networks (United States), Estimote (United States), Aruba (United States), Kontakt.io (Poland), Cisco (United States) and Bluvision (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Sensoro (United States), JAALEE Technology (China), Beaconinside (Germany), Blesh (United States) and BlueUp (Italy).
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Beacons Technology market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Beacons Technology market by Type, Application and Region.
On the basis of geography, the market of Beacons Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The growing adoption of beacons for innovation in the business model is one of the significant factors for the growth of the beacon technology market
- Growing Need for Spatial Data to Be Used in Analytics
- Increasing Focus on Business Intelligence to Gain Competitive Advantage
Market Trend
- Demand for location-based marketing solutions
Restraints
- Growing Trend Among Offline Stores to Opt for Online Platforms in Retail Sector
Opportunities
- Adoption of Smart Beacons in Logistics and Transportation
Challenges
- Restricted Sensing Capabilities Due to Limitations in Underlying BLE Technology
In May 2020 Amazon.com Inc Jeff Bezos has invested in British UK digital freight forwarder Beacon startup, raised over USD 15 million in Series A fundraising, from investors including Bezos and venture capital firm 8VC. , Amazon is one of investors’ favorite technology stocks in 2020. Investors have flocked to Amazon shares. They realized that the pandemic created a huge demand for the company’s businesses. Overall, the pandemic boosted online shopping, which sent more retail customers to Amazon.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Beacons Technology Provider, Government Regulatory and Research Organizations and End-Use Industry