About Eye Cosmetics
The changing lifestyle of people and the increase in the trend of using makeup products since the last few years is driving the demand for eye cosmetics in market. Eye cosmetics are a cosmetic makeup product it can be powder or cream in one of various colors and types. It is used or applied to the eye to accent the eyes containing a recessed area for holding eyes. These eye cosmetics usually available in the form of Eyeliner, Eye Shadow, Mascara, and various other form. It uses inorganic or organic material to meet the requirement of the consumers for making. The range of choices and increasing use of online services is booming the demand for eye cosmetics in the market. These factors are expected to fuel the growth of the global eye cosmetics market during the forecast timeline.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 8.8% |
The global eye cosmetics market is fragmented and it has been observed that most of the companies are upgrading or introducing innovative products. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation, and sourcing strategies to enhance their market share. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Eye Cosmetics market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Estée Lauder (United States), Amway (United States), L’Oréal (France), P&G (CoverGirl) (United States), Shiseido (Japan), Avon (United Kingdom), Revlon (United States), Chanel (France), LVMH (France) and HUL (Lakme) (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Colorbar Cosmetics Private Limited (United States), Clarins (France), Coty (United States), Kao (Japan), Natura (Brazil) and O Boticário (Brazil).
Segmentation Overview
AMA Research has segmented the market of Global Eye Cosmetics market by Type (Eyeliner, Eye Shadow, Mascara and Other) and Region.
On the basis of geography, the market of Eye Cosmetics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Specialist Retailers will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Organic will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Effects, the sub-segment i.e. Water Resistance will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Eye Cosmetics Products Include Various Synthetic and Natural Products
Market Growth Drivers:
Booming Beauty Industry Is Driving Factor of Demand for Different Types of Eye Cosmetics and Increasing Individual Grooming Among the Populace
Challenges:
The Availability of Substitutes and Increasing Competition In Between the Different Brands
Restraints:
Stringent Government Regulations for Colour Cosmetics Makeup Products
Opportunities:
The Developed Lifestyle and Increasing Concentration on Trendy Look, Investment on Personal Care Products Are the Major Factors Projected the Opportunity to Drive the Eye Cosmetics Market In Future
Market Leaders and their expansionary development strategies
In May 2023, Urban Decay partners with Marvel Studios for a limited-edition eyeshadow palette inspired by "Guardians of the Galaxy Vol. 3," blurring the lines between pop culture and makeup.
In September 25 2023, (COTY.N) launched a global offering of 33 million shares and said it had submitted an application for dual listing of its shares on the Paris Stock Exchange.
EU Commission regulation no. 1223/2009 is the main European legislation governing cosmetics products in Europe. According to this regulation, a person responsible for placing cosmetic products in European market should keep Product Information File (PIF) and the product information needs to be updated regularly.
Key Target Audience
Eye Cosmetics Manufacturers, Eye Cosmetics Product Distributors, Government Agencies, Commercial Research & Development Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.