Weight Loss App Market Scope
The mobile apps industry has grown steadily for nearly a decade, and that growth appears to continue well into the 2020s. App developers will have to adapt to changing circumstances and increasing competition, new monetization models will have to change in parallel with changing user tastes, and the way consumers interact with HealthTech mobile apps is likely to change as service apps and the Internet of Things will gain in importance. Weight loss apps are programs that can be downloaded to the mobile device, making them an easy and quick way to track lifestyle habits like calorie intake and exercise. Losing weight can reduce your risk of potentially serious health problems. Most people who need to lose weight can get health benefits from losing even a small portion of their weight by keeping it off. A common feature of weight loss apps is the ability to track and record your food intake and intake, as well as calorie and nutritional information. Some other helpful tools include activity trackers, barcode scanners, meal planners, support forums, and the ability to sync with portable trackers or other devices or apps. These features help you stay motivated to achieve weight loss goals. Not only are weight loss apps easy to use, but many of their benefits are backed by scientific evidence. Several studies have shown that self-monitoring can promote weight loss by increasing awareness of habits and progress. Many modern apps also offer specific support for people following keto, paleo, and vegan diets. By analyzing weight, age, and health goals, the apps generate the daily calorie requirement and a personalized weight loss plan. In July 2017, Fitbit ranked first with 23.6 million US users. MyFitnessPal took second place with 11.7 million users.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Weight Loss App market throughout the predicted period.
Noom Inc. (United States), YAZIO (Germany), DailyBurn (United States), Healthie Inc. (United States), WW International (United States), iTrackBites (United States), FitNow (United States), Azumio (United States), MyFitnessPal (United States), Fooducate (United States), Fitbit (United States), Aaptiv (United States) and Leaf Group Ltd. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are HealthifyMe Private Limited (Singapore), AllTrails (United States), FITTR (India), FatSecret (United States) and Sworkit (United States).
Segmentation Overview
The study have segmented the market of Global Weight Loss App market by Type (IOS and Android), by Application (Lifestyle Monitoring, Diet Monitoring, Weight Monitoring and Exercise Monitoring) and Region with country level break-up.
On the basis of geography, the market of Weight Loss App has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Rising Consumer Awareness Regarding Low-Calorie Food and Beverages, Growing Concern about the Nutrition and Diet Benefits in Lifestyle and The Rising Awareness about Maintaining Health and Fitness for Preventing Health Conditions
Market Growth Drivers:
Increasing Demand for Continuous Health Assessment, Increasing Obese Population, Increasing Penetration of Weight Loss Apps among the Young and Middle Age Population, Growing Adoption of Online Weight Loss and Weight Management Applications and The Growing Penetration of Smartphones and Tablets across All Demographics
Challenges:
Authenticity and Reliability
Restraints:
Difficulty in Sustaining Workout or Diet Routines, In the Long Run
Opportunities:
Rising Trend of Tracking Daily Calorie Intake to a Macronutrient Level and Increasing Government Initiatives for Creating Awareness among Obese Populations
Market Leaders and their Expansionary Development Strategies
In May, 2020, Noom, Inc. and LifeScan, which is a blood glucose monitoring product developer firm formed a partnership. Under this partnership the companies are hereby integrating their digital diabetes as well as weight loss management program with the means of OneTouch Reveal app. The customers would also be able to track diabetes remotely with the help of remote wireless connectivity.
In July, 2019, FitNow, Inc. had launched a new app update to integrate with Garmin Devices for their customers. This new solution thereby offers synchronization with Garmin devices for the Garmin device owners by the means of Lose It! app. This has thereby helped the company to attract as well as increase the new customer base having Garmin devices.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Providers of Weight Loss App, Venture Capitalists and Private Equity Firms, Research Organizations and End-Use Industry
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.