What is Supply Side Platform Software Market?
Supply-Side Platforms (SSPs) allow the publishers to make money from the websites by creating various ad inventory on an impression-by-impression or visitor-by-visitor basis as well as selling them to marketers. By selling ads in real-time, publishers can provide advertisers with better insight into individual impressions and get instant clarity about the ad request. This ensures that publishers are selling their inventory at the optimal price and making the most of their ad inventory. SSPs are used in conjunction with publisher ad servers - either as a single product or as two separate integrated products - that provide the functionality to manage ad inventory and incoming ad traffic. With SSPs, publisher ad servers can sell their advertising inventory in real-time via advertising exchanges or directly to advertisers' demand-side platforms (DSPs). To qualify for inclusion in the SSP category, a product must contain or integrate with Publisher Ad Server functionality and connect to ad exchanges and directly to DSPs for real-time ad inventory to sell.
The market study is being classified by Type (Cloud Based and Web Based), by Application (Large Enterprises and SMEs) and major geographies with country level break-up.
Rubicon Project (United States), LiveRail Inc. (United States), BrightRoll (United States), DoubleClick (United States), SmartyAds (United Kingdom), AppNexus (United States), PubMatic (United States), OpenX Technologies Inc. (United States), Naviga (United States), Insticator (United States), Admixer SSP (Ukraine), MoPub (United States) and Getintent (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Wunderkind, Inc. (United States), RhythmOne (United States), 360 Polaris (India) and AdPushup Inc. (United States).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Supply Side Platform Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Supply Side Platform Software market by Type, Application and Region.
On the basis of geography, the market of Supply Side Platform Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Logistics Industry Worldwide with the Rising COVID-19 Situation
- Growing Adoption of SSP in the Market
- Demand for Better Collaboration and Information Flow in the Companies for Enhanced Service
Market Trend
- Introduction of Artificial Intelligence in the Supply Side Platform Software
- An Upsurge In Reducing The Selling Issues Due To Lowering The Inventory Costs And Also To Help Publishers More Efficiently Manage And Aggregate Their Relations With Advertisement Buyers And Multiple Networks
Restraints
- Stringent Regulatory Guideline with the Supply Chain and Logistics Software
Opportunities
- Technological Advancement in the Supply Side Platform Software
- Adoption of Advanced Technologies in Developing Countries
- Growing Spendings on Supply Side Platforms
Challenges
- Troubleshooting Problem Related to Supply Chain and Logistics Software
Market Leaders and some development strategies
In April 2021 - Naviga Inc., a leading provider of software and services powering media-rich industries, announced that it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries. and In 2018 - AT&T announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Supply Side Platform Software Providers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-User