Classifieds Platforms Market Scope
In the past, classified ads were part of newspapers that offered advertisers cheap, small type notices arranged below specific categories. The media industry has witnessed a switch from print media to digital media and has proven itself quite profitable for classified platform players. A growing variety of websites are providing specialized classified marketplaces online catering to niche categories as well as products and services like boats, pianos, pets, and adult services. Classified platforms market includes each business to consumer (B2C) and consumer to consumer (C2C) categories. Despite many advancements within the online classified platforms, the market is presently at an emerging stage because of an oversized of customers spending time on the print media; but, with increasing internet subscribers and a growing variety of subscribers on social media, the market for the web classified platform.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Craigslist (United States), Olx (Netherlands), Quickr (India), Wallapop (Spain), Letgo (United States) and VarageSal (Canada) |
CAGR | 24.8% |
Online advertising of a particular product or service through classified platforms enables consumers to explore and compare a particular product or service in a better way than print advertising. Few of the classified platforms also provide a 360-degree view of products which enables consumers to better understand the dimension and aesthetics of a product, thereby enhancing consumers’ experience. Moreover, with the proliferation of business applications on mobile platforms, classified ads platforms is providing greater opportunity to both buyers and sellers in terms of saving time and cost. Research Analyst at AMA estimates that European Players will contribute to the maximum growth of Global Classifieds Platforms market throughout the predicted period.
Craigslist (United States), Olx (Netherlands), Quickr (India), Wallapop (Spain), Letgo (United States) and VarageSal (Canada) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Classifieds Platforms market by Type , by Application (Commercial, Manufacturing, Services and Others) and Region with country level break-up.
On the basis of geography, the market of Classifieds Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In April 2024, TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds, and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, for global and disruptive brands, today announced an expansion of its strategic partnership with Appian (Nasdaq: APPN) to provide clients with a fast and agile end-to-end value chain through an intelligent automation as a service (AaaS) platform.
In June 2023, Criteo (Nasdaq: CRTO), the commerce media company, today announced the launch of Commerce Grid, a first-of-its-kind supply-side platform (SSP) purpose-built for agencies and publishers looking to efficiently connect media and commerce with programmatic.
Influencing Trend:
The emergence of novel advertising techniques coupled with the growing trend of mobile apps-based advertising and Rapidly increasing investments associated with digital ads, particularly, online advertisements
Market Growth Drivers:
The ongoing shift from Traditional to Online Advertising and Up surging Use of Mobile Devices and consumption of digital content
Restraints:
Operational complexities and concerns over the effectiveness of communication in mature end-user industries due to the presence of incumbents
Opportunities:
The rising popularity of Social Media across the world and Introduction of Video Advertising/Video Streaming
Key Target Audience
Providers of Classifieds Platforms, Developers of Classifieds Platforms, Governmental and Regulatory bodies and End-Users