About 360-Degree Camera
With the emergence of advanced technologies, adoption of the technologically advanced 360-Degree camera is providing benefits such as portability, untethered aspect, and ease of use which is driving this market. Growing Smartphone’s in the market with the adoption of the 360-Degree image and video technology adds to drive this market. The demand for the 360-Degree camera also known as the omnidirectional camera is widely used for making short movies and advertisements. The rapid advancement in technology with the introduction of VR (Virtual reality) devices and an increasing number of VR gamers leading to demand of 360 videos in the media and entertainment sector are driving this market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is fragmented by many manufacturers who are focusing on unveiling the product with advanced image-stabilization features by providing users to live stream 4k videos through Android and iOS devices. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global 360-Degree Camera market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Samsung Electronics (South Korea), Ricoh (Japan), GoPro (United States), Insta360 (China), 360fly (United States), LG Electronics (South Korea), Nikon (Japan), Kodak (United States), Rylo (United States), Bubl (Canada) and Xiaomi (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Immervision (Canada), Digital Domain Productions (United States), YI Technology (United States), PANONO (Professional 360GmbH) (Germany), AITBOT (Shenzhen Hatoa Technology Co., Ltd.) (China), Freedom360(United States), Jaunt (United States), Humaneyes (Israel), Sony (Japan), Panasonic (Japan) and NCTech (United States).
Segmentation Overview
AMA Research has segmented the market of Global 360-Degree Camera market by Type (Single and Professional), Application (Media & Entertainment, Consumer, Military & Defense, Travel & Tourism, Automotive, Commercial and Healthcare) and Region.
On the basis of application, Media and Entertainment segment is dominating the market in the year 2023On the basis of geography, the market of 360-Degree Camera has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Distribution, the sub-segment i.e. Single-brand store will boost the 360-Degree Camera market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Connectivity, the sub-segment i.e. Wired will boost the 360-Degree Camera market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Resolution, the sub-segment i.e. HD [High Definition] will boost the 360-Degree Camera market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Trend of Using 360-Degree Cameras for Recording Adventure Activities, Increasing Popularity of 3D and Animated Movies, Rising Popularity of Virtual Reality Headsets and High Usage of Virtual Reality Gamers
Market Growth Drivers:
Increasing Growth of the Smartphone Market, Growing Adoption Rate of the 360-Degree Image and Video Technology, Rising Demand for Vr Headset and Increasing Number of Virtual Reality Gamers
Challenges:
High Cost of 360-Degree Cameras
Restraints:
Dull Quality of Video and Lack of Compatibility with Other Technologies
Opportunities:
Increasing Number Of Industries Introducing Technologically Advanced Virtual Reality Devices
Market Leaders and their expansionary development strategies
On October 2018, The 360-degree iStar Pulsar camera system was launched from NCTech’s company, the iStar Fusion, a model which is typically used in the military and for surveillance purposes. It is a high resolution tool, albeit one which the company has created specifically for street level capture.
In July 2022, Xiaomi launched a new 360-degree Home Security Camera 1080p 2i. As per the latest, IDC report, Xiaomi has a massive 51-plus percent market share in the country. Now, as the company celebrates the eighth year anniversary of its foray into India, launched the new 360-degree Home Security Camera 1080p 2i. As the name suggests, its 2MP camera supports full HD 1080p resolution video streaming and can capture a 360-degree horizontal view as well as a 108-degree vertical view. It can record and relay sharp and smooth video footage.
Key Target Audience
Original equipment manufacturers (OEMs), Semiconductor component manufacturers and distributors, Component and hardware providers, Technology consultants and system integrators, Equipment distributors and suppliers, Research organizations and consulting companies, Government bodies, Venture capitalists and private equity firms and Technology standard organization
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.