About Fashionable Underwear
Underwear helps to avoid soiling of outerwear and cover the torso and waist and legs respectively. It is made up of suitable material and fabric materials to provide comfort and it protects the internal body parts. Growing penetration of international underwear brands, for instance, Hanes, Jockey, and Calvin Klein in emerging economies and organized retail penetration and penetration of mono-brands and multi-brand outlets are some of the major drivers which are propelling the growth of the market in the future.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is fragmented with numerous players focusing on the technique and quality of the product due to which the global Fashionable Underwear market can witness an upsurge in the forecast period. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fashionable Underwear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hanesbrands Inc., (United States), Philips-Van Heusen Corporation (United States), Ralph Lauren Corporation (United States), Jockey International Inc. (United States), American Eagle Outfitter Inc. (United States), Iconix Brand Group Inc., J.C. (United States), Penny Corporation, Inc. (United States) and Berkshire Hathaway Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fashionable Underwear market by and Region.
On the basis of geography, the market of Fashionable Underwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Material , the sub-segment i.e. Cotton will boost the Fashionable Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Multiple Brand Outlets will boost the Fashionable Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Fashionable Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption of Online Sales in the Apparel Industry and New Design Products Launch Regarding Fashionable Underwear
Market Growth Drivers:
Growing Disposable Income across the Globe, Influence of Media, Celebrity Endorsement, Promotional Discount, and Festive Sale and Increasing Demand for Soft, Comfortable, and Breathable Apparels
Challenges:
Volatile Consumer Demand as well as Fashion Preferences and Increasing Need for Sustainable Alternatives to Conventional Textile Manufacturing
Restraints:
High Cost Associated With Fashionable Underwear
Opportunities:
Surging International Trades for Fashionable Underwear Market and Rising Demand from Emerging Economics such as India, China, and others
Market Leaders and their expansionary development strategies
In November 2023, Rihanna's Savage x Fenty Show Vol. 4: the pop icon's lingerie brand delivered another showstopping presentation in November 2023. The star-studded event, which aired on Amazon Prime Video, featured an all-inclusive cast of models and dancers showcasing the brand's latest designs, further solidifying Savage x Fenty's position as a leader in the body-positive lingerie movement.
In October 2023, Parade's Sustainable Underwear Line: Launched in 2021, Parade continued its mission to create planet-friendly underwear in 2023 with its expansion into new styles and materials. The brand's use of recycled and organic materials resonated with eco-conscious consumers.
The United States Government’s ‘Customs and Border Protection (CBP)’ and ‘the Federal Trade Commission (FTC)’ has enforced the labeling laws and acts in the Country. In general, textile and apparel products sold in the United States must be labeled with the information regarding the fiber content, the country of origin, the manufacturer or dealer identity, and the care instructions.
Key Target Audience
Manufacturers of Fashionable Underwear, Suppliers of Fashionable Underwear, Wholesalers, Distributors and Retailers of Fashionable Underwear, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.