About Loungewear
Loungewear is comfortable clothing that can be worn inside and outside the home. Loungewear is often considered as home wear; however it is not just restricted to camisoles and fitted tees, nightgowns, cover ups, drawstring and tap pants, and pajamas. Loungewear can be worn in the yoga class, park, gym, beach, or anywhere where one need not be formal. Demand for loungewear spans virtually all age groups and markets, not only because it is trendy but is comfortable and brings style to every situation. Pajamas and nightgowns are good for sleeping; for the beach, cover ups and tap pants are cool to be worn over a bikini or bathing suit; and drawstring pants can be worn while relaxing, walking outdoors, or at yoga or gym.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that French Vendors will contribute the maximum growth to Global Loungewear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PVH (United States), L Brands (United States), Maison Lejaby (France), LISE CHARMEL (France), Wolf Lingerie (France), Groupe Chantelle (France), Etam (France), Hanesbrands (United States), JOCKEY (United States) and Triumph International (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Wacoal (Japan), Wolford (Austria), Lindex (Sweden) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Loungewear market by Type (Plain Loungewear and Designer Loungewear) and Region.
On the basis of geography, the market of Loungewear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton, wool, and silk will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing E-Commerce Segment Thereby Promoting Online Retail
Market Growth Drivers:
Growing Fashion Awareness among Women's and Increasing Promotional Activity of Brands Globally
Challenges:
New Brands Entering the Global Market
Restraints:
High Cost of Branded Loungewear and Availability of Low-Cost Counterfeit Products
Opportunities:
Rising Opportunities in Emerging Economies
Market Leaders and their expansionary development strategies
In June 2018, Britain’s Marks & Spencer Group (M&S) has collaborated with Microsoft to explore artificial intelligence. The businesses will trial with the integration of Microsoft AI technologies into M&S stores as well as the retailer’s broader operations.
In June 2018, French lingerie brand Maison Lejaby has launched invisible lingerie, the brand’s new line called Nufit. Features an extra-fine 50-gauge polyamide, made with a 26% Lycra fibre content.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Loungewear Manufacturers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.