About Retail Digital Signage
Retail digital signage is used for engaging and communicating with customers. Digital signages use technologies like LED, LCD, and projection to show content like images, videos, information for advertising, differentiation, marketing among other things. Retail Digital Signage consists of a variety of sizes of displays for displaying the marketing content for customers. Retail Digital Signage has aimed to promote products, grab the attention of customers, increase impulse purchases among other things. With the rise of e-commerce, retail shops are using these digital signages to better engage with customers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Samsung (South Korea), Sharp (Japan), LG (South Korea), Sony Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), BrightSign (United States), Leyard Optoelectronic (United States), Barco (Belgium) and Panasonic Corporation (Japan) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Retail Digital Signage market by Type (Indoor Digital Signage and Outdoor Digital Signage), Application (Kiosks, Menu Boards, Billboards, Signboards and Others) and Region.
On the basis of geography, the market of Retail Digital Signage has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Hardware will boost the Retail Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service, the sub-segment i.e. Connectivity Services will boost the Retail Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Hardware, the sub-segment i.e. OLED Display will boost the Retail Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Led Displays in Retail Digital Signage
Market Growth Drivers:
Need to Better Engagement with Customers and Demand for Increasing the Sales of Retail Shops
Challenges:
High Cost Associated with Retail Digital Signage and Negative Impact on Industry Due to Covid-19 Pandemic
Restraints:
Increasing Preference for Online Shopping Is Affecting the Demand of Retail Digital Signage
Opportunities:
Increasing Number of Retail Chains Will Boost the Demand of Retail Digital Signage and Growing Adoption of Retail Digital Signage from Retail Shops Will Increase Its Demand
Market Leaders and their expansionary development strategies
In May 2022, Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, acquired Ping HD, a digital signage company based in Denver, Colo. and it adds more than 35,000 screens to Spectrio’s digital signage footprint.
In Nov 2019, LG Electronics launched a new outdoor digital display product line. The product line includes LED screens, transparent OLED, and outdoor displays. These devices are meant to use at digital signages. Through the latest releases, the organization hopes to provide display solutions to all segments of vendors that choose to upgrade their products with emerging technology at reasonable prices and with long-term support.
According to Illinois Coalition for Responsible Outdoor Lighting, “All digital signage visible from roadways (not just billboard-sized signs) should only be allowed to display non-animated images, and each image must be displayed ("dwell") for a minimum of ten seconds. Longer delay times should be set by local regulation as is needed in specific installations where distraction hazards are especially high.”
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Retail Digital Signage Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.