About Men Shampoo
Men shampoo is a hair care product that is used to remove oils, dirt, skin particles, dandruff, environmental pollutants, and other pollutants that gradually build up in hair. Increasing disposable income, changing lifestyle and rising concern reading health are the major driver for the global men shampoo market. The beauty and personal care (BPC) industry have seen a decline following the COVID 19 pandemic, but the impact is not as severe as other industries. Although discretionary spending has decreased, consumer behavior in the BPC market has shifted towards safe and reliable products.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Men Shampoo market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kimberly-Clark Corporation (United States), Procter and Gamble Co (P&G), (United States), L’Oréal S.A. (France), The Estee Lauder Companies, Inc. (United States), Unilever (United Kingdom), Johnson & Johnson (United States), Avon Products, Inc. (United States), Kao Corporation (Japan) and Colgate-Palmolive Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Beiersdorf Akteingesellschaft (Germany), Shiseido (Japan), Avenue Man Hair Products (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Men Shampoo market by Type (Standard Shampoo and Medicated Shampoo), Application (Homecare, Salon, Hotels and Others) and Region.
On the basis of geography, the market of Men Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Retailers will boost the Men Shampoo market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Bottles will boost the Men Shampoo market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Awareness among Consumers to Differentiate the Usage of Products
Market Growth Drivers:
Growing Population and Rising Urbanization, Increase in Disposable Income and Changing Lifestyle Particularly in Developing Countries and A Rising Demand from Consumers for Natural and Sustainable Products
Challenges:
Social Media Trends and Government Regulations
Restraints:
Innovation, Regulation Standards, and Marketing and The Presence of Harmful Chemicals
Opportunities:
The Strong Marketing Initiatives Undertaken By the Key Players in the Industry and Manufacturers Are Focusing On These Factors to Add More Value and Credibility to the Product
Market Leaders and their expansionary development strategies
In January 2023, Procter and Gamble (P&G) has acquired textured hair care brand Mielle Organics for an undisclosed sum. The maker of Head & Shoulders and Pantene will provide the brand, founded by husband-and-wife duo Monique and Melvin Rodriguez, with resources and opportunities to expand its product range and reach a wider consumer base worldwide.
In April 2020, Avenue Man Hair Products Launches Organic Shampoo and Conditioner. Both products have certified organic extracts and provide volume, hydration, and nourishment to the hair. The products are paraben-free, sulfate-free, and made in California.
The Committee of Ministers of the Council of Europe adopted a Resolution on Cosmetic Products Intended for Infants. It recommends that the Council of Europe member states implement measures to reduce health risks arising from exposure of infants to cosmetic products and their ingredients. To provide guidance and support for manufacturers and safety assessors, the Council of Europe Committee of Experts on Cosmetic Products (P-SC-COS) has compiled a set of safety criteria for cosmetic formulations that should be taken into account when placing a product on the market.
Key Target Audience
Men Shampoo Manufacturers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.