About Deodorant and Antiperspirant
Deodorant is a substance that is applied to the parts of the body to prevent body odor, which is mainly caused by the bacterial breakdown of sweat in important parts of the body such as the armpits, feet, and other areas of the body. Antiperspirants are considered a sub-category of deodorants. Deodorants and antiperspirants contain ingredients that can safely and effectively control sweat and body odor from parts of the body. Antiperspirants not only affect the body's odor but also reduce sweating by affecting the sweat glands. Antiperspirants are mainly applied to the forearms of the body, while deodorants can also be applied to the feet and other parts of the body like a body spray. Deodorants and antiperspirants are mostly confused as similar products, but they differ in function and application. Antiperspirants control sweating and body odor in two different steps. First, it prevents sweat from reaching the surface of the skin, and second, it kills the bacteria that cause body odor because it has antimicrobial agents as its main ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor from coming from different parts of the body but cannot control the flow of sweat. There is a similarity between deodorants and antiperspirants, both of which contain fragrances that help keep body odor away from the body. Antiperspirant contains aluminum salt, which when applied to the body part dissolves in the sweat or in the moisture on the skin and forms a gel. This gel creates a temporary barrier near the sweat gland and prevents or reduces the amount of sweat that flows from the body part. Antiperspirants and deodorants contain many ingredients that help minimize sweating and make people feel fresh all day. Alcohol, aluminum salts, antimicrobials, fragrances, and skincare products, carriers, parabens, and propellants are some of the ingredients used to make deodorants and antiperspirants to help keep sweat and body odor away from the body.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that European Vendors will contribute the maximum growth to Global Deodorant and Antiperspirant market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Unilever (United Kingdom), CavinKare (India), Addidas (Germany), Nike (United States), L’Oreal Company (France), Avon Product Inc. (United Kingdom), Shiseido (Japan), Procter & Gamble (United States) and Godrej Group (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Deodorant and Antiperspirant market by Type (Aerosol Sprays, Creams, Roll-On and Gel), Application (Men and Women) and Region.
On the basis of geography, the market of Deodorant and Antiperspirant has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Deodorant and Antiperspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Alcohol will boost the Deodorant and Antiperspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Material, the sub-segment i.e. Plastic will boost the Deodorant and Antiperspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Rise in Trend of Using New and Innovative Ingredients and Lower Cost of These Products Compared To Other Substitutes
Market Growth Drivers:
A Rise in Consumption of For Personal Care Products, Growing Urban and Young Population, An Upsurge in the Spending Ability of People and The Growing Demand of Deodorant and Antiperspirant Products among Youth
Challenges:
Growing Environmental Concerns
Restraints:
Growing Concerns among Consumers Regarding Possible Health Issues Due To Some Ingredients Used In Deodorant and Antiperspirant Products
Opportunities:
A Rise in Usage of New Technologies and Attractive Packaging and Increase in Urbanization and Changes in Lifestyle
Market Leaders and their expansionary development strategies
In September 2023, Native Deodorant announces a collaboration with environmental organization Plastic Bank to collect and recycle plastic waste, showcasing a commitment to sustainability within the industry.
In October 2023, Unilever launches Axe "Apollo", a deodorant boasting 48-hour odor protection and a futuristic fragrance targeting Gen Z consumers.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Deodorant and Antiperspirant, Suppliers and Distributors of Deodorant and Antiperspirant, Venture Capitalists and Private Equity Firms and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.