What is Win-Loss Analysis Services?
Win-loss analysis services providers offer research services to help businesses improve ineffective sales strategies. They improve a sales team’s modest win rate by researching the sales team’s method and analyzing lost customer and prospect feedback through interviews or surveys. Providers usually help boost the effectiveness of current sales tactics by refining demos, presentations, and customer support practices in the organization. The service providers also help deliver key visions by obtaining feedback from lost customers and prospects about the approach of the sales team. Feedback questions mostly comprise topics about satisfaction and competitive intelligence.
The market study is broken down, by Application (B2B and B2C) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Manufacturers from United States will contribute to the maximum growth of Global Win-Loss Analysis Services market throughout the predicted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anova Consulting Group, LLC. (United States), MarketLauncher (United States), Fuld Company (United States), Aurora GPS (United States), Clozd (United States), DoubleCheck Research (United States), PSP Enterprises (United States), Primary Intelligence (United States), Fletcher/CSI (United States) and Cascade Insights (United States) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are Graff Group (United States), Egress Solutions (United States) and Ox Consulting (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Win-Loss Analysis Services market by Type, Application and Region.
On the basis of geography, the market of Win-Loss Analysis Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Methodology, the sub-segment i.e. Quantitative Approach will boost the Win-Loss Analysis Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. SMEs will boost the Win-Loss Analysis Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- B2B Decision-Making Is Increasingly Complex
- The Analysis Reveals the Strengths and Weaknesses of the Organization
Market Drivers
- Increasing Demand from Companies That Operate In Sophisticated B2B Market Sectors
- Rising Adoption to Know How the Sales Approach and Techniques Were Received and Perceived
Opportunities
- Increasing Adoption by End-User
Restraints
- Internally-Managed Win Loss Programs Are Far Less Effective than Those Managed Externally
Key Target Audience
Win-Loss Analysis Service Providers, End-User, Research Organization, Governmental Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.