About Financial Marketing Automation
Financial Marketing Automation is a platform that marketers use to plan, coordinate, manage, and measure all of their marketing campaigns, both online and offline. Banks and financial institutions gather unique knowledge about their customers. It helps them tailor better credit offers and support call centers. The use of marketing automation increases efficiency and reduces human error as the specific criteria and outcomes for tasks and processes are interpreted, stored, and executed by the software. Marketing automation can help financial services ways in innumerable ways to market their business and solve their problems.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Financial Marketing Automation market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
HubSpot (United States), Adobe (United States), (United States), LeadSquared (India), SharpSpring (United States), SAS (United States), IBM (United States), Salesforce (United States), Marketo (United States), Infusionsoft (United States) and Act-On Software (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are ETrigue (United States), Cognizant (United States), MarcomCentral (United States), SAP (Germany), IContact (United States) and Aprimo (United States).
Segmentation Overview
AMA Research has segmented the market of Global Financial Marketing Automation market by , Application (Campaign Management, Email Marketing, Lead Nurturing & Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics & Reporting and Others) and Region.
On the basis of geography, the market of Financial Marketing Automation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. On-premises will boost the Financial Marketing Automation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. SMEs will boost the Financial Marketing Automation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Bank will boost the Financial Marketing Automation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Focus of Enterprises to Optimize Marketing Spending and Growing Number of Marketing Channels to Reach End Customers
Market Growth Drivers:
Rising Adoption of Smac Technologies and The requirement for Personalized Marketing to Maximize Returns By Reaching Target Audience
Challenges:
Selection of Relevant Marketing Automation Software and Vendors
Restraints:
Security and Privacy Concerns for Confidential Data
Opportunities:
High Adoption of AI and ML and Increasing Demand from Marketing Automation Solutions Among SMEs
Market Leaders and their expansionary development strategies
OneSignal Inc, the leading solution for customer engagement messaging, announced that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omnichannel marketing automation to growing organizations globally.
Key Target Audience
Government Regulatory Bodies, Government Research Organization, Private Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.