Global Internet Advertising Market research

Internet Advertising Comprehensive Study by Type (Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads, Others), Industry Verticals (Retail, Automotive, Entertainment, Financial Services, Telecom, Consumer Goods, Others), Type of Device (Desktop, Mobile devices, Market by mode of advertisement, Publisher web site, Email, Social media web site, Application sponsoring) Players and Region - Global Market Outlook to 2026

Internet Advertising Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Global Internet Advertising Market Overview:
Internet Advertising refers to a form of marketing and advertising which use the Internet and delivers promotional marketing messages to consumers. The Internet Adverting market has emerged as a strong marketing and by use of different strategy. The latest development and innovation are gaining the ground with which usage of social media for advertisement has increased. Internet Advertising is expected to rise owing to the increase in Internet users and high adoption rate of smartphones and other portable devices. Some of the players profiled in the study are Alphabet Inc. (United States), Facebook, Inc. (United States), Baidu, Inc. (China), Yahoo! Inc (United States), Microsoft (United States), Alibaba (China), Aol(Verizon Communications), eBay, Inc. (United States), Linkedin (United States), Amazon (United States) and IAC (United States).

On the basis of geography, the market of Internet Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticals, the sub-segment i.e. Retail will boost the Internet Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Type of Device, the sub-segment i.e. Desktop will boost the Internet Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Market Growth Drivers
  • Rise in Demand For Internet Advertisement Owing to Growing Adoption of Mobile Phones
  • Evolution of Communication Technology

Influencing Trend
  • Development and Innovation in the Internet Advertisement

Restraints
  • Lack of Communication Between Publisher and Advertiser

Opportunities
  • Advertising Through Mobile Application and Social Media
  • Video Advertising and Live Video Streaming

Challenges
  • Selection of Relevant Digital Techniques and Vendors


Key Market Developments:


In February 2019, Google updated its new feature in google ads which were regarding mobile page speed score on the landing pages tab and 53% of visits to a mobile site are abandoned if it takes more than three seconds.
Europe's new data law upends global online advertising. The General Data Protection Regulation (GDPR) has designed to protect the personal information in the age of the internet and track people online in jeopardy. This has the ability to track internet users which has attracted various companies which harvest and crunch user data from the websites.

Target Audience:
Association and Government Bodies, Research Companies and Others

Major Objectives Focused through this Study
• To define, describe, and forecast the Global Internet Advertising market on the basis of product [Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads and Others] , application [], key regions and end user
• To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
• To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
• Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
• To provide market size for various segments of the Internet Advertising market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
• To strategically profile the key players and analyzing their market shares and core competencies in the Internet Advertising industry
• To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market

Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Tencent (China) and Twitter (United States).
** Confirmation on availability of data would be informed prior purchase

While framing the research framework, major and emerging players operating in the Internet Advertising market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.

Report Objectives / Segmentation Covered

By Type
  • Search Ads
  • Mobile Ads
  • Banner Ads
  • Classified Ads
  • Digital Video Ads
  • Others
By Industry Verticals
  • Retail
  • Automotive
  • Entertainment
  • Financial Services
  • Telecom
  • Consumer Goods
  • Others

By Type of Device
  • Desktop
  • Mobile devices
  • Market by mode of advertisement
  • Publisher web site
  • Email
  • Social media web site
  • Application sponsoring

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rise in Demand For Internet Advertisement Owing to Growing Adoption of Mobile Phones
      • 3.2.2. Evolution of Communication Technology
    • 3.3. Market Challenges
      • 3.3.1. Selection of Relevant Digital Techniques and Vendors
    • 3.4. Market Trends
      • 3.4.1. Development and Innovation in the Internet Advertisement
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Internet Advertising, by Type, Industry Verticals, Type of Device and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Internet Advertising (Value)
      • 5.2.1. Global Internet Advertising by: Type (Value)
        • 5.2.1.1. Search Ads
        • 5.2.1.2. Mobile Ads
        • 5.2.1.3. Banner Ads
        • 5.2.1.4. Classified Ads
        • 5.2.1.5. Digital Video Ads
        • 5.2.1.6. Others
      • 5.2.2. Global Internet Advertising by: Industry Verticals (Value)
        • 5.2.2.1. Retail
        • 5.2.2.2. Automotive
        • 5.2.2.3. Entertainment
        • 5.2.2.4. Financial Services
        • 5.2.2.5. Telecom
        • 5.2.2.6. Consumer Goods
        • 5.2.2.7. Others
      • 5.2.3. Global Internet Advertising by: Type of Device (Value)
        • 5.2.3.1. Desktop
        • 5.2.3.2. Mobile devices
        • 5.2.3.3. Market by mode of advertisement
        • 5.2.3.4. Publisher web site
        • 5.2.3.5. Email
        • 5.2.3.6. Social media web site
        • 5.2.3.7. Application sponsoring
      • 5.2.4. Global Internet Advertising Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Internet Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Alphabet Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Facebook, Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Baidu, Inc. (China)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Yahoo! Inc (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Microsoft (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Alibaba (China)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Aol(Verizon Communications)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. EBay, Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Linkedin (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Amazon (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. IAC (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Internet Advertising Sale, by Type, Industry Verticals, Type of Device and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Internet Advertising (Value)
      • 7.2.1. Global Internet Advertising by: Type (Value)
        • 7.2.1.1. Search Ads
        • 7.2.1.2. Mobile Ads
        • 7.2.1.3. Banner Ads
        • 7.2.1.4. Classified Ads
        • 7.2.1.5. Digital Video Ads
        • 7.2.1.6. Others
      • 7.2.2. Global Internet Advertising by: Industry Verticals (Value)
        • 7.2.2.1. Retail
        • 7.2.2.2. Automotive
        • 7.2.2.3. Entertainment
        • 7.2.2.4. Financial Services
        • 7.2.2.5. Telecom
        • 7.2.2.6. Consumer Goods
        • 7.2.2.7. Others
      • 7.2.3. Global Internet Advertising by: Type of Device (Value)
        • 7.2.3.1. Desktop
        • 7.2.3.2. Mobile devices
        • 7.2.3.3. Market by mode of advertisement
        • 7.2.3.4. Publisher web site
        • 7.2.3.5. Email
        • 7.2.3.6. Social media web site
        • 7.2.3.7. Application sponsoring
      • 7.2.4. Global Internet Advertising Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Internet Advertising: by Type(USD Million)
  • Table 2. Internet Advertising Search Ads , by Region USD Million (2015-2020)
  • Table 3. Internet Advertising Mobile Ads , by Region USD Million (2015-2020)
  • Table 4. Internet Advertising Banner Ads , by Region USD Million (2015-2020)
  • Table 5. Internet Advertising Classified Ads , by Region USD Million (2015-2020)
  • Table 6. Internet Advertising Digital Video Ads , by Region USD Million (2015-2020)
  • Table 7. Internet Advertising Others , by Region USD Million (2015-2020)
  • Table 8. Internet Advertising: by Industry Verticals(USD Million)
  • Table 9. Internet Advertising Retail , by Region USD Million (2015-2020)
  • Table 10. Internet Advertising Automotive , by Region USD Million (2015-2020)
  • Table 11. Internet Advertising Entertainment , by Region USD Million (2015-2020)
  • Table 12. Internet Advertising Financial Services , by Region USD Million (2015-2020)
  • Table 13. Internet Advertising Telecom , by Region USD Million (2015-2020)
  • Table 14. Internet Advertising Consumer Goods , by Region USD Million (2015-2020)
  • Table 15. Internet Advertising Others , by Region USD Million (2015-2020)
  • Table 16. Internet Advertising: by Type of Device(USD Million)
  • Table 17. Internet Advertising Desktop , by Region USD Million (2015-2020)
  • Table 18. Internet Advertising Mobile devices , by Region USD Million (2015-2020)
  • Table 19. Internet Advertising Market by mode of advertisement , by Region USD Million (2015-2020)
  • Table 20. Internet Advertising Publisher web site , by Region USD Million (2015-2020)
  • Table 21. Internet Advertising Email , by Region USD Million (2015-2020)
  • Table 22. Internet Advertising Social media web site , by Region USD Million (2015-2020)
  • Table 23. Internet Advertising Application sponsoring , by Region USD Million (2015-2020)
  • Table 24. South America Internet Advertising, by Country USD Million (2015-2020)
  • Table 25. South America Internet Advertising, by Type USD Million (2015-2020)
  • Table 26. South America Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 27. South America Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 28. Brazil Internet Advertising, by Type USD Million (2015-2020)
  • Table 29. Brazil Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 30. Brazil Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 31. Argentina Internet Advertising, by Type USD Million (2015-2020)
  • Table 32. Argentina Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 33. Argentina Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 34. Rest of South America Internet Advertising, by Type USD Million (2015-2020)
  • Table 35. Rest of South America Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 36. Rest of South America Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 37. Asia Pacific Internet Advertising, by Country USD Million (2015-2020)
  • Table 38. Asia Pacific Internet Advertising, by Type USD Million (2015-2020)
  • Table 39. Asia Pacific Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 40. Asia Pacific Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 41. China Internet Advertising, by Type USD Million (2015-2020)
  • Table 42. China Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 43. China Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 44. Japan Internet Advertising, by Type USD Million (2015-2020)
  • Table 45. Japan Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 46. Japan Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 47. India Internet Advertising, by Type USD Million (2015-2020)
  • Table 48. India Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 49. India Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 50. South Korea Internet Advertising, by Type USD Million (2015-2020)
  • Table 51. South Korea Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 52. South Korea Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 53. Taiwan Internet Advertising, by Type USD Million (2015-2020)
  • Table 54. Taiwan Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 55. Taiwan Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 56. Australia Internet Advertising, by Type USD Million (2015-2020)
  • Table 57. Australia Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 58. Australia Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 59. Rest of Asia-Pacific Internet Advertising, by Type USD Million (2015-2020)
  • Table 60. Rest of Asia-Pacific Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 61. Rest of Asia-Pacific Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 62. Europe Internet Advertising, by Country USD Million (2015-2020)
  • Table 63. Europe Internet Advertising, by Type USD Million (2015-2020)
  • Table 64. Europe Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 65. Europe Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 66. Germany Internet Advertising, by Type USD Million (2015-2020)
  • Table 67. Germany Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 68. Germany Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 69. France Internet Advertising, by Type USD Million (2015-2020)
  • Table 70. France Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 71. France Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 72. Italy Internet Advertising, by Type USD Million (2015-2020)
  • Table 73. Italy Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 74. Italy Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 75. United Kingdom Internet Advertising, by Type USD Million (2015-2020)
  • Table 76. United Kingdom Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 77. United Kingdom Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 78. Netherlands Internet Advertising, by Type USD Million (2015-2020)
  • Table 79. Netherlands Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 80. Netherlands Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 81. Rest of Europe Internet Advertising, by Type USD Million (2015-2020)
  • Table 82. Rest of Europe Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 83. Rest of Europe Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 84. MEA Internet Advertising, by Country USD Million (2015-2020)
  • Table 85. MEA Internet Advertising, by Type USD Million (2015-2020)
  • Table 86. MEA Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 87. MEA Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 88. Middle East Internet Advertising, by Type USD Million (2015-2020)
  • Table 89. Middle East Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 90. Middle East Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 91. Africa Internet Advertising, by Type USD Million (2015-2020)
  • Table 92. Africa Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 93. Africa Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 94. North America Internet Advertising, by Country USD Million (2015-2020)
  • Table 95. North America Internet Advertising, by Type USD Million (2015-2020)
  • Table 96. North America Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 97. North America Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 98. United States Internet Advertising, by Type USD Million (2015-2020)
  • Table 99. United States Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 100. United States Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 101. Canada Internet Advertising, by Type USD Million (2015-2020)
  • Table 102. Canada Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 103. Canada Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 104. Mexico Internet Advertising, by Type USD Million (2015-2020)
  • Table 105. Mexico Internet Advertising, by Industry Verticals USD Million (2015-2020)
  • Table 106. Mexico Internet Advertising, by Type of Device USD Million (2015-2020)
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Company Basic Information, Sales Area and Its Competitors
  • Table 115. Company Basic Information, Sales Area and Its Competitors
  • Table 116. Company Basic Information, Sales Area and Its Competitors
  • Table 117. Company Basic Information, Sales Area and Its Competitors
  • Table 118. Internet Advertising: by Type(USD Million)
  • Table 119. Internet Advertising Search Ads , by Region USD Million (2021-2026)
  • Table 120. Internet Advertising Mobile Ads , by Region USD Million (2021-2026)
  • Table 121. Internet Advertising Banner Ads , by Region USD Million (2021-2026)
  • Table 122. Internet Advertising Classified Ads , by Region USD Million (2021-2026)
  • Table 123. Internet Advertising Digital Video Ads , by Region USD Million (2021-2026)
  • Table 124. Internet Advertising Others , by Region USD Million (2021-2026)
  • Table 125. Internet Advertising: by Industry Verticals(USD Million)
  • Table 126. Internet Advertising Retail , by Region USD Million (2021-2026)
  • Table 127. Internet Advertising Automotive , by Region USD Million (2021-2026)
  • Table 128. Internet Advertising Entertainment , by Region USD Million (2021-2026)
  • Table 129. Internet Advertising Financial Services , by Region USD Million (2021-2026)
  • Table 130. Internet Advertising Telecom , by Region USD Million (2021-2026)
  • Table 131. Internet Advertising Consumer Goods , by Region USD Million (2021-2026)
  • Table 132. Internet Advertising Others , by Region USD Million (2021-2026)
  • Table 133. Internet Advertising: by Type of Device(USD Million)
  • Table 134. Internet Advertising Desktop , by Region USD Million (2021-2026)
  • Table 135. Internet Advertising Mobile devices , by Region USD Million (2021-2026)
  • Table 136. Internet Advertising Market by mode of advertisement , by Region USD Million (2021-2026)
  • Table 137. Internet Advertising Publisher web site , by Region USD Million (2021-2026)
  • Table 138. Internet Advertising Email , by Region USD Million (2021-2026)
  • Table 139. Internet Advertising Social media web site , by Region USD Million (2021-2026)
  • Table 140. Internet Advertising Application sponsoring , by Region USD Million (2021-2026)
  • Table 141. South America Internet Advertising, by Country USD Million (2021-2026)
  • Table 142. South America Internet Advertising, by Type USD Million (2021-2026)
  • Table 143. South America Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 144. South America Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 145. Brazil Internet Advertising, by Type USD Million (2021-2026)
  • Table 146. Brazil Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 147. Brazil Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 148. Argentina Internet Advertising, by Type USD Million (2021-2026)
  • Table 149. Argentina Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 150. Argentina Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 151. Rest of South America Internet Advertising, by Type USD Million (2021-2026)
  • Table 152. Rest of South America Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 153. Rest of South America Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 154. Asia Pacific Internet Advertising, by Country USD Million (2021-2026)
  • Table 155. Asia Pacific Internet Advertising, by Type USD Million (2021-2026)
  • Table 156. Asia Pacific Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 157. Asia Pacific Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 158. China Internet Advertising, by Type USD Million (2021-2026)
  • Table 159. China Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 160. China Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 161. Japan Internet Advertising, by Type USD Million (2021-2026)
  • Table 162. Japan Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 163. Japan Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 164. India Internet Advertising, by Type USD Million (2021-2026)
  • Table 165. India Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 166. India Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 167. South Korea Internet Advertising, by Type USD Million (2021-2026)
  • Table 168. South Korea Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 169. South Korea Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 170. Taiwan Internet Advertising, by Type USD Million (2021-2026)
  • Table 171. Taiwan Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 172. Taiwan Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 173. Australia Internet Advertising, by Type USD Million (2021-2026)
  • Table 174. Australia Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 175. Australia Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 176. Rest of Asia-Pacific Internet Advertising, by Type USD Million (2021-2026)
  • Table 177. Rest of Asia-Pacific Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 178. Rest of Asia-Pacific Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 179. Europe Internet Advertising, by Country USD Million (2021-2026)
  • Table 180. Europe Internet Advertising, by Type USD Million (2021-2026)
  • Table 181. Europe Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 182. Europe Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 183. Germany Internet Advertising, by Type USD Million (2021-2026)
  • Table 184. Germany Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 185. Germany Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 186. France Internet Advertising, by Type USD Million (2021-2026)
  • Table 187. France Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 188. France Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 189. Italy Internet Advertising, by Type USD Million (2021-2026)
  • Table 190. Italy Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 191. Italy Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 192. United Kingdom Internet Advertising, by Type USD Million (2021-2026)
  • Table 193. United Kingdom Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 194. United Kingdom Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 195. Netherlands Internet Advertising, by Type USD Million (2021-2026)
  • Table 196. Netherlands Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 197. Netherlands Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 198. Rest of Europe Internet Advertising, by Type USD Million (2021-2026)
  • Table 199. Rest of Europe Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 200. Rest of Europe Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 201. MEA Internet Advertising, by Country USD Million (2021-2026)
  • Table 202. MEA Internet Advertising, by Type USD Million (2021-2026)
  • Table 203. MEA Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 204. MEA Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 205. Middle East Internet Advertising, by Type USD Million (2021-2026)
  • Table 206. Middle East Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 207. Middle East Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 208. Africa Internet Advertising, by Type USD Million (2021-2026)
  • Table 209. Africa Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 210. Africa Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 211. North America Internet Advertising, by Country USD Million (2021-2026)
  • Table 212. North America Internet Advertising, by Type USD Million (2021-2026)
  • Table 213. North America Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 214. North America Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 215. United States Internet Advertising, by Type USD Million (2021-2026)
  • Table 216. United States Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 217. United States Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 218. Canada Internet Advertising, by Type USD Million (2021-2026)
  • Table 219. Canada Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 220. Canada Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 221. Mexico Internet Advertising, by Type USD Million (2021-2026)
  • Table 222. Mexico Internet Advertising, by Industry Verticals USD Million (2021-2026)
  • Table 223. Mexico Internet Advertising, by Type of Device USD Million (2021-2026)
  • Table 224. Research Programs/Design for This Report
  • Table 225. Key Data Information from Secondary Sources
  • Table 226. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Internet Advertising: by Type USD Million (2015-2020)
  • Figure 5. Global Internet Advertising: by Industry Verticals USD Million (2015-2020)
  • Figure 6. Global Internet Advertising: by Type of Device USD Million (2015-2020)
  • Figure 7. South America Internet Advertising Share (%), by Country
  • Figure 8. Asia Pacific Internet Advertising Share (%), by Country
  • Figure 9. Europe Internet Advertising Share (%), by Country
  • Figure 10. MEA Internet Advertising Share (%), by Country
  • Figure 11. North America Internet Advertising Share (%), by Country
  • Figure 12. Global Internet Advertising share by Players 2020 (%)
  • Figure 13. Global Internet Advertising share by Players (Top 3) 2020(%)
  • Figure 14. Global Internet Advertising share by Players (Top 5) 2020(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Alphabet Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 17. Alphabet Inc. (United States) Revenue: by Geography 2020
  • Figure 18. Facebook, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 19. Facebook, Inc. (United States) Revenue: by Geography 2020
  • Figure 20. Baidu, Inc. (China) Revenue, Net Income and Gross profit
  • Figure 21. Baidu, Inc. (China) Revenue: by Geography 2020
  • Figure 22. Yahoo! Inc (United States) Revenue, Net Income and Gross profit
  • Figure 23. Yahoo! Inc (United States) Revenue: by Geography 2020
  • Figure 24. Microsoft (United States) Revenue, Net Income and Gross profit
  • Figure 25. Microsoft (United States) Revenue: by Geography 2020
  • Figure 26. Alibaba (China) Revenue, Net Income and Gross profit
  • Figure 27. Alibaba (China) Revenue: by Geography 2020
  • Figure 28. Aol(Verizon Communications) Revenue, Net Income and Gross profit
  • Figure 29. Aol(Verizon Communications) Revenue: by Geography 2020
  • Figure 30. EBay, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 31. EBay, Inc. (United States) Revenue: by Geography 2020
  • Figure 32. Linkedin (United States) Revenue, Net Income and Gross profit
  • Figure 33. Linkedin (United States) Revenue: by Geography 2020
  • Figure 34. Amazon (United States) Revenue, Net Income and Gross profit
  • Figure 35. Amazon (United States) Revenue: by Geography 2020
  • Figure 36. IAC (United States) Revenue, Net Income and Gross profit
  • Figure 37. IAC (United States) Revenue: by Geography 2020
  • Figure 38. Global Internet Advertising: by Type USD Million (2021-2026)
  • Figure 39. Global Internet Advertising: by Industry Verticals USD Million (2021-2026)
  • Figure 40. Global Internet Advertising: by Type of Device USD Million (2021-2026)
  • Figure 41. South America Internet Advertising Share (%), by Country
  • Figure 42. Asia Pacific Internet Advertising Share (%), by Country
  • Figure 43. Europe Internet Advertising Share (%), by Country
  • Figure 44. MEA Internet Advertising Share (%), by Country
  • Figure 45. North America Internet Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Alphabet Inc. (United States)
  • Facebook, Inc. (United States)
  • Baidu, Inc. (China)
  • Yahoo! Inc (United States)
  • Microsoft (United States)
  • Alibaba (China)
  • Aol(Verizon Communications)
  • eBay, Inc. (United States)
  • Linkedin (United States)
  • Amazon (United States)
  • IAC (United States)
Additional players considered in the study are as follows:
Tencent (China) , Twitter (United States)
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Key Highlights of Report


May 2021 221 Pages 77 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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