What is Car Navigation Market Scope?
A car navigation system, typically uses satellite navigation device to find direction in cars. The system works by providing information on exact location. Apart from route information, the system also provides real time traffic data and weather forecast. Mostly, car navigation market is dominated by original equipment manufacturer with little share of aftermarket players.
The Car Navigation market study is being classified by Type (WinCE Platform, Android Platform, QNX Platform, Linux Platform and Others), by Application (Advanced Driver Assistance System (ADAS), Electronic Control Unit (ECU), Electronic Stability Control (ESC), Heating, Ventilation, and Air Conditioning (HVAC), Safety & Security, In-car Navigation, OIS Camera (Object Oriented Input System), Microphone in Cabin and Tire Pressure Monitoring System (TPMS)) and major geographies with country level break-up.
Car navigation service providers are focusing on integration of services with mobile application. In this regard, Netherlands based company HERE technology has provided in-dash navigation technology in Audi’s new A8. The same service would be incorporated in 2019 Porsche Cayenne. Owing to its popularity, the other companies will follow the suit sooner than later.The Vendors having a strong hold in the market are Bosch, Denso, Pioneer and Alpine. Analysts at AMA predicts that Vendors from Chinese and Japanese will contribute to the maximum growth of Global Car Navigation market throughout the predicted period.
Bosch [Germany], Denso [Japan], Pioneer [Japan], Alpine [Japan], Aisin [Japan], Continental [Germany], Kenwood [Japan], Sony [Japan], Clarion [Japan], Garmin [ United States], Panasonic [Japan], Hangsheng [China], Coagent [China], Desay SV [China], Skypine [China], Kaiyue Group [China], Roadrover [China], FlyAudio [China] and Soling [China] are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Hitachi [Japan], Hyosung [South Korea], InvenSense [United States], Hexagon Geosystems [Switzerland], General Electric [United States], Delphi Automotive PLC [United Kingdom], HERE Technologies [Netherlands] and Fujitsu Ten [Japan].
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Car Navigation market by Type, Application and Region.
On the basis of geography, the market of Car Navigation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
June 2018 - : Hexagon, a Switzerland based complete reality-capture solutions provider acquires AutonomouStuff for autonomous vehicle solutions. “The acquisition of AutonomouStuff accelerates Hexagon’s ability to move our customers beyond the data impasse of IoT [internet of things],” said Ola Rollén, Hexagon President and CEO
Influencing Market Trend
- Intelligence-integrated Personal Navigation Systems
- High Quality Mapping Solution for Autonomous Vehicles
Market Drivers
- Increase in the Number of Vehicle Sales
- Growing Demand for Real Time Traffic Data
Opportunities
- Technological Advancement in Car Navigation System
- Favorable Government Initiatives to Promote Navigation Based Technologies
Restraints
- High System Cost
- Use of Other Connectivity Devices such as Portable Navigation Device (PND)
Challenges
- Concerns Regarding Cyber Threat and Data Security
- Lack of Supporting Infrastructure in Emerging Countries
Key Target Audience
Car Navigation Manufacturers, Car Navigation Distributors/Traders/Wholesalers, Car Navigation Subcomponent Manufacturers, Industry Association, Downstream Vendors, Potential Technology Investors and Others
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