What is Masher Market?
A masher is a food preparation utensil used to crush cooked food. The masher consists of a handle connected to a mashing head. The handle can either be upright or sideways. The potato or other food is mashed by grabbing the handle and pushing down on the foodstuff. There are two types of heads. The first is a large gauge wire in a rounded zig-zag shape. The second is a plate with holes or slits.
The market study is being classified by Type (Potato Masher, Rice Masher and Others), by Application (Residential, Commercial (Hotels, Restaurants, Caterers) and Others) and major geographies with country level break-up.
KitchenAid (United States), Zulay Kitchen (United States), Spring Chef (United States), Prepara (United States), WMF (Germany), Zyliss (United States), Calphalon (United States), Tovolo (United States), Fox Run (United States), Zwilling (Germany), Tefal (France) and Farberware (United States) are some of the key players profiled in the study.
The masher market is fragmented as the market has a number of companies that manufacturers masher and there are lots of new companies entering the market due to relative ease of manufacturing. The companies are exploring the market by expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Masher market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Masher market by Type, Application and Region.
On the basis of geography, the market of Masher has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Disposable Income of Consumers in the Developing Countries Like China and India
- Growing Demand From the Commercial Applications
Market Trend
- Rising Use of the Steel Masher
Restraints
- Intense Competition among the Competitors and Presence of Local Players in the Market
- Availability of the Alternative Products
Opportunities
- Increasing Hotels and Restaurants across the Globe
Challenges
- Fluctuating Raw Material Prices
Key Target Audience
Masher Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other