Brassiere Market Scope
The increasing adoption of the Internet in emerging countries like India has opened doors to wide opportunities for brassieres manufacturers. This has expanded the reach of e-commerce channels to urban as well as rural areas. The bra is an essential undergarment that is worn by most women and its application has grown to a large extent since the time of its evolution. Wearing a bra provides various benefits such as prevention of breast from sagging, support to the breast, and comfortable experience while traveling. The adoption of western fashion wears in women has additionally supported market growth. Increasing disposable income and preference for the branded brassieres are major factors fueling demand.
The global Brassiere market is largely competitive and consists of several vendors who compete based on factors such as cloth quality, design, and price. According to our study, intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant risk factors for the growth of manufacturer’s in the Brassiere market Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Brassiere market throughout the predicted period.
L Brands, Inc. (United States), Hanesbrands Inc. (United States), Phillips-Van Heusen Corporation (United States), Berkshire Hathaway Inc. (United States), Jockey International, Inc. (United States), Group Chantelle (France), Triumph International (Switzerland), Wolf Lingerie Limited (China), Aimer (China), GuJin (China), Maidenform Brands (United States), EmbryForm (China) and Cosmo Lady (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Fashion Forms (Austin), Hanesbrands Inc. (United States) and Lane Bryant Inc. (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Brassiere market by Type (Padded Bra and Non-padded Bra ( Sports bra, Nursing bra, Convertible/Multi-way bra, Adhesive/Stick-On bra )) and Region with country level break-up.
On the basis of geography, the market of Brassiere has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In August 2018, Reebok has released first of its kind sports bra featuring new reactive technology. Reebok Pure Move Bra technologically advanced sports bra that uniquely responds and adapts to the movement which provides women with a customized amount of control and support., and In June 2018, ThirdLove, the world’s fastest-growing online bra and underwear brand, announced the addition of 24 new sizes to its bra collection.
Market Trend
- Sales Via Online Channel Increases Rapidly
- Changing Attitude of Women towards Innerwear
Market Drivers
- Growing Fashion Awareness among Women's
- Increasing Promotional Activity of Brands Globally
Opportunities
- Emerging Demand from APAC Regions
- Growing Disposable Income Of Women
- Continuous Innovation in Clothing Trend
Restraints
- High Cost of Branded Brassiere
Challenges
- Availability of Low-Cost Counterfeit Products
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Brassiere Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries