What is Paid Video Platform?
A video platform is an asynchronous video technology that allows you to create, host, search, and stream videos over the internet. It makes it simple to capture, organise, and watch video content for the purposes of communicating, educating, or amusing others. Unlike synchronous real-time video conferencing technologies that provide live, two-way video interactions, video platforms provide a variety of on-demand and, increasingly, live, one-to-many streaming video solutions.
The market study is broken down by Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Steaming and Others), by Application (Video Upload and Ingestion, Dynamic Ad Insertion, Video Transcoding and Processing, Video Hosting, Content Rendering and Others) and major geographies with country level break-up.
The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing towards the production technologies, efficiency enhancement and product life. There is various growth opportunity in this market which is captured by leading players via tracking the ongoing process enhancement and huge invest in market growth strategies. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Paid Video Platform market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Watson Media (United States), Wistia (United States), Vimeo (United States), Player video (United States), Contus Vplayed (United States), uStudio (United States), Vzaar (United Kingdom), MediaSilo (United States), Brightcove Zencoder (United States) and Viddler (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Muvi (United States), PlayPlay (France) and muse.ai (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Paid Video Platform market by Type, Application and Region.
On the basis of geography, the market of Paid Video Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. BFSI will boost the Paid Video Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-users, the sub-segment i.e. TV Broadcasters will boost the Paid Video Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Hardware will boost the Paid Video Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2022, Brightcove Inc. the global leader of video for business, announced it has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform enables customers to deliver broadcast-quality video to viewers around the world and measure its effectiveness with comprehensive, real-time analytics, including video and viewer insights. These analytics help customers understand video performance, viewer engagement, and ROI.
Market Trend
- Popularity of Social Media Integrated Short Video Platforms
- Consumption of Short Video Platforms in the Smartphones and its Omni channel Supportability
Market Drivers
- Increased Adoption of Online Video
- Rise in Popularity of the Online Video amongst Consumers
Opportunities
- Growth in Demand for Live Video Services
Restraints
- High Cost Associated with Paid Videos
- Security and Privacy
- Poor Internet Connections
Challenges
Key Target Audience
Video Platform Providers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.