Value Added Services (VAS) Market Scope
Value-Added Services (VAS) refer to the non-core business services offered in the telecommunications sector. All services except standard and voice calls and fax communications are measured as VAS. The VAS services are offered by mobile network providers or by third-party VAS vendors. VAS is widely used in any service industry, for services available at little or no cost, to promote their primary business. The rapidly increasing digital media consumption and the rising number of smartphones using high-speed internet services will create new opportunities for market growth in upcoming years.
According to AMA, the Global Value Added Services (VAS) market is expected to see growth rate of 10.29%
The market is fragmented by numerous key players who have the bargaining power high in this market. The intensity of rivalry appears to be moderate in this market as competitors are numerous and the VAS services are undifferentiated. Research Analyst at AMA estimates that United States and European Players will contribute to the maximum growth of Global Value Added Services (VAS) market throughout the predicted period.
America Movil (United States), Apple (United States), At&T (United States), Canvasm Technologies (India), EE (United Kingdom), Etisalat (United Arab Emirates), Gemalto (France), Google (United States), Huawei (Japan), Intersec (United Arab Emirates), Jinny Software (United States), Mahindra Comviva (India), Ntt Docomo Inc.(Japan), OnMobile Global Limited (United States), Opencode Systems (Bulgaria), Spice Vas Africa (Ghana), Sprint Nextel (United States), Tapjoy (United States), Vormetric (United States) and One97 Communication (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are CALLUP (Israel), China Mobile (China), Vodafone (United Kingdom), Telkom SA SOC Limited (South Africa), Virgin Mobile (United Kingdom) and Blue Label Telecoms (South Africa).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Value Added Services (VAS) market by Type (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Email & Instant Messaging (IM), Mobile Money, Mobile Advertising and Mobile Infotainment), by Application (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT and Others) and Region with country level break-up.
On the basis of geography, the market of Value Added Services (VAS) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
- Trend Shift From Voice To Data Services
Market Drivers
- Demand Of Connectivity And Portability
- Rising Number Of Third-party VAS Vendors
- Demand For Continuous Financial Information Updating
Opportunities
- Adoption Of Several Mobile Applications
- Rapidly Increasing Internet Users
- Increasing Penetration OF 3G/4G/5G Services
Restraints
- Cost Associated With Value Added Services (VAS)
Challenges
- Security And Privacy Concerns
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Value Added Services (VAS) Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry