About Popcorn
Popcorn is a kind of corn that expands from the seed and puffs up when heated. These are the kind of oldest and popular snacks which can be consumed at movie theatres, fairs, carnivals, and stadiums. It requires the least preparation time and can also be consumed as a ready-to-eat snack. Popcorns comes in different varieties of flavors such as salted, cheese and caramel. Moreover, when heated, pressure builds within the seed, and a small explosion with the sound of (pop) is the end result. The future of popcorn appears bright. With continued innovation, expansion into new markets, and a focus on health and sustainability, popcorn is well-positioned to maintain its popularity and experience further growth in the years to come.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.3% |
The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Popcorn market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ConAgra (United States), Weaver Popcorn (United States), Kazi Farms Group (United States), Butterkist (United Kingdom), American Popcorn (United States), Wawa, Inc. (United States), Borges (Spain), Garrett Popcorn Shops (United States), Newman's Own (United States) and Aramidth International (Singapore) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Black Jewell (United States), Joe and Seph (United Kingdom), Inter-Grain (Australia), Frito-Lay (United States) and Jolly Time Popcorn Company (United States).
Segmentation Overview
AMA Research has segmented the market of Global Popcorn market by Type (Ready-to-eat popcorn and Microwave popcorn), Application (Household and Commercial) and Region.
On the basis of geography, the market of Popcorn has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Packaging Type, the sub-segment i.e. Stand Up Pouch will boost the Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distributed Channels, the sub-segment i.e. Online will boost the Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Acceptance Emergence of Microwave Popcorn
Market Growth Drivers:
Increased Consumption of Popcorn Owing To Its Health Benefits and Growth in Consumption of Popcorn in Multiplex Theatres
Challenges:
Fluctuations in Corn Prices World Widely and Issue Related To Uncertain Climatic Conditions
Restraints:
Availability of Substitutes in Market
Opportunities:
Innovating in popcorn production such as healthier alternatives, or sustainable packaging solutions.
Market Leaders and their expansionary development strategies
In August 2023, Wawa announced a partnership with Philadelphia into a production facility for Popcorn for the People which produce and package popcorn and create career opportunities for autistic individuals. The popcorn maker creates career opportunities for people with autism.
In November 2023, Kazi Food launched Kazi Farms Kitchen Popcorn, to keep the quality intact, Kazi Farms Kitchen Popcorn is being marketed in an airtight plastic jar with an easy opener.
Key Target Audience
Popcorn Manufacturers, Popcorn Distributors, Food Industries, Associations and Industrial Bodies, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.