About Hotel Gift Cards
Hotels gifts-card can differentiate by providing unique experiences in gift vouchers, gift cards are personal proposals for satisfying customers. They help hotels for easy setup in CMS and can either offer a monetary value or be a complete package including accommodation. Payment can be done offline or a full purchase made online. A hotel gift card is a type of stored-value card loaded with funds for future discretionary use. Only it contains a specific amount of cash. Once this figure is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 8.16% |
Hotels are using gift cards and Promoting gift vouchers as a great way to maximizing property's revenue and visibility around what people can experience at hotels. More importantly, they enable them to promote any characteristic that is distinctive for hotels enabling them to stand out from your competitors. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Hotel Gift Cards market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Carlson (United States), InterContinental Hotel (United States), InterContinental Hotels Group (United Kingdom), Starwood (United States), Hilton (United States), Accor (France), Marriott (United States), Vecchio Asilo Hotel (Italy), Holiday Inn Central Plaza Beijing (China) and Cendant (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Best Western Hotels & Resorts (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hotel Gift Cards market by Type (Open Loop, Closed Loop and E-gifting), Application (Accommodation, Delicacy, Parking, Others, Holiday Packages, Bar & Spa Services, Meeting & Events, Sports Activities, Travel & Transportation and Other) and Region.
On the basis of geography, the market of Hotel Gift Cards has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
The trend of Digital cards
Market Growth Drivers:
Increase adoption for visibility of hotel services and attracting new customers is one of the key driving factors and Increasing use of gifting cards during festivals and new years such as Christmas and others
Challenges:
Lost or Stolen Gift Cards
Restraints:
Case of loss or theft the card won't be replaced
Opportunities:
Growth in the hospitality industry is mainly dominated by the launches of new hotels in high-demand urban locations is booming the opportunities of the growth in the market
Market Leaders and their expansionary development strategies
In January 2023, Factor4 leads the gift card and loyalty industry in strategic partnerships and was recognized in the United States Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics -Q1 2022 Update Report by ReportsandMarkets.com. The report states that the growing preference for omnichannel gift cards among consumers is leading to more strategic partnerships in the gift card space. Factor4 is one of the only companies that offers complete omnichannel gift card and loyalty solutions.
In May 2024, P3 to Launch Gift Voucher Solution and New Nor1 Oracle Integration At ITB. The P3 gift voucher platform is a dedicated ecommerce solution being launched this week at ITB Berlin by the hotel booking engine technology company, as it continues to build out its suite of products dedicated to helping hotel operators upsell services and maximize their ecommerce opportunities.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Hotel Gift Cards Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.