Industry Background:
Muesli bars contains ingredients such as ats, nuts, seeds, free-range eggs and extra virgin olive oil that will provide a healthy snack. It is inexpensive convenient and can be a good source of vitamins, minerals and fiber. However, majority of the time they are full of added sugar and are too low in fiber to keep the individual full for long. Due to these benefits and healthy ingredients the demand of muesli bars is increasing among the health-conscious individuals.This growth is primarily driven by Increasing Demand for Convenience Food
.
Attributes | Details |
---|
Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Volume Unit | K Tons |
Value Unit | USD (Million) |
Key Companies in Study | Kellogg Company (United States), General Mills, Inc. (United States), Quaker Oats Co. (United States), Nestlé SA (Switzerland), Clif Bar (United States), Atkins Nutritional’s (United States), Kashi (United States), General Mills (United States), McKee Foods (United States), Pharmavite. (United States) and Naturell (India) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Food Products sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Kellogg Company (United States), General Mills, Inc. (United States), Quaker Oats Co. (United States), Nestlé SA (Switzerland), Clif Bar (United States), Atkins Nutritional’s (United States), Kashi (United States), General Mills (United States), McKee Foods (United States), Pharmavite. (United States) and Naturell (India) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In June 2022 Yogabar had announced the acquisition of SuperHealthy. The portfolio of SuperHealthy and Yogabar are a wonderful fit, and they intend to further capitalise on their complementary skills to realise value-chain synergies. Its product line will be expanded as a result of the strategic move, and it will have easier access to new markets and a wider client base. The purchase of SuperHealthy is just the beginning of Yogabar's multifaceted growth strategy, which aims to produce a positive EBIDTA this month.
In April 2022 RiteBite Max Protein, a subsidiary of Naturell India had announced the launch of Muesli Munchies. In order to capitalise on the post-COVID increase in demand for nutritious, protein-rich foods consumed at home or while on the go, Max Protein recently added Muesli Munchies to its selection. With their vast selection of goods, including protein bars, nutrition bars, protein cookies, protein chips, protein peanut butter, and most recently, Protein Muesli Munchies, Max Protein is the industry leader in protein bars. They initially introduced and transformed the protein bar business in India.The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Market Drivers
- Increasing Demand for Convenience Food
- Health Benefits of Muesli Bars
Market Trend
- Changing Lifestyle of Consumers
Restraints
- Availability of Alternative Products
Opportunities
Increasing Disposable Income in Developing Economies and Increasing Health Consciousness Among the Consumers
Challenges
Lack of Awareness Among the Consumers
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Muesli bars Study Sheds Light on
The Muesli bars Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Muesli bars industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Muesli bars industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.